Madison Advisors Publishes New Study on Interactive Personalized Video Solutions

Colleyville, TX (Jan. 20, 2022) – Madison Advisors is pleased to announce the availability of its newest research report, “Interactive Personalized Video Solutions Market Study.” Viewing interactive personalized video (IPV) solutions as the next stage in the evolution of customer communications, Madison Advisors sees opportunities for IPV to grow significantly as more customers opt into electronic communications and have the infrastructure to support high-speed internet access. Madison Advisors estimated the market size for IPV to be close to $200 million at the time of the study.

Examining IPV solutions from the perspective of transactional customer communications, the research evaluates five vendors that produce and distribute IPV to large numbers of customers on criteria that includes the advanced use of personalization, the interactive use of customer data and the ability to easily integrate into corporate data systems. All the solutions included in this study operate in a software-as-a-service (SaaS) environment, hence Madison Advisors covers the different pricing models each vendor offers.

Since each vendor offers a differing vision of the IPV market and its product’s ability to deliver an improved customer experience (CX), Madison Advisors developed Solution Vista, a comparison model that assesses the range of IPV systems available, which is included in the study. Solution Vista scores the participants on the functionality of the IPV products evaluated, as well as each vendor’s business model and strategic vision for IPV. Additionally, a number of use cases are identified in the study that outline ways IPV can provide a significant advantage over other customer communication channels.

Purchase the full report here:

About Madison Advisors

Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms. For more information, visit

SOURCE: Sterling Kilgore, Inc.