Sonnet Insurance grows Group Insurance offering through partnership with BMS Canada Risk Services (BMS)

Fully online insurer expands simplified insurance experience for professional association members from coast to coast

Toronto, ON (Nov. 16, 2020) – Sonnet Insurance and specialist commercial insurance broker BMS have come together to offer a one-stop shop approach to home and auto and liability insurance. This relationship marks Sonnet’s entry into the professional association Group Insurance space, complementing the market-leading industry expertise BMS currently delivers to over 100 Canadian associations. As the first association to benefit from this partnership, Canadian Association of Social Workers (CASW) members and their families will now receive a discounted rate on car and home insurance when they use Sonnet’s entirely digital experience, customized in as little as five minutes.

Group Insurance as part of an integrated financial wellness solution for members

This relationship is the latest in Sonnet’s continuously growing roster of member organizations and companies providing a simple, 100 per cent digital platform for their home and auto insurance needs. Home and car insurance are meaningful parts of a healthy financial wellness portfolio, bringing peace of mind by protecting people from the unexpected. Individuals who identify as financially stressed take 75 per cent more absent days,[1] are five times more likely to be distracted at work,[2] and nearly half will spend more than three hours per week dealing with financial issues.[3]

In partnering with Sonnet, members can access Sonnet Connect, a network of like-minded brands whose special offers, discounts, and trusted advice across financial services further help to contribute to financial wellness.

“Sonnet is committed to changing insurance for the better for professionals who, now more than ever, are focused on their clients, their practice, and their families,” said Eric Marion, VP, Group Insurance at Sonnet. “By teaming up with a global commercial broker like BMS, we’re providing professional association members with a totally digital, first-to-market offering that meets both their personal and commercial insurance needs.”

“As Canada’s largest partner to associations in providing commercial and professional liability insurance programs, we have been committed to delivering superior service including through our tailored quote and bind platform for almost a decade. We are excited to extend our consumer digital experience by forming a strategic partnership with Sonnet to offer personal insurance products that delivers continuity to our technology and additional value across our client segments,” said Brian Gomes, President and CEO, BMS Canada Risk Services Ltd. and Head of BMS Global Affinity.


1. Access Perks – Wellness Trends 2019.

2. Government of Canada – Why Your Employees’ Financial Well-Being Matters.

3. Willis Towers Watson – Employee Financial Well-Being.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience the future of insurance at

About BMS

BMS Group is a dynamic global broker that provides specialist insurance, reinsurance and capital markets advisory services. BMS Affinity delivers progressive member insurance programs, risk management services and industry expertise to 600,000 professionals and small businesses through 100+ Associations and Member-Driven Organizations across Canada, Europe, Australia and New Zealand. For more information, visit

SOURCE: Sonnet Insurance Company

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