North Kent Mutual launches Online Quoting through Cognition+ for Consumers and Agents

Dresden, ON (Nov. 18, 2019) – North Kent Mutual Insurance Company is pleased to announce it has launched an Online Quoting Solution (OQS) for consumers and their agents.  The solution,, provides secure web-based access through their current website, leveraging the software solutions provided by Cognition+, their longstanding information systems partner.

OQS provides a quick consumer quote for personal lines automobile, homeowners, condo and tenant packages. It further provides a more detailed quoting tool for their agents so they may further assist clients on more complex requests.  An easy to use interface keeps the consumer anonymous until such time as they wish to proceed with their agent of choice.  The consumer can also download or email themselves a copy of the quote and arrange for initial contact with their sales representative.

“We had two main objectives with this project,” said Henry Miller, President & CEO of North Kent Mutual Insurance Company. “First, we wanted to make sure that the consumer experience was easy to use and accurate as well as being able to be accessible on any device. Second, we wanted to give our sales distribution channel (agents) a powerful tool to assist them when working with clients on pricing.  With the introduction of Generalized Linear Modelling into automobile rating, and the increased complexities of the property product, it is important that we make this process easier for our agents, so they have more time to provide service for our community.”

“We’re very pleased with the end result,” Miller added. “Cognition+ and our team have worked hard to deliver a product that we can be proud to provide to our community.  For a community based mutual like ourselves, it is very important that we can continue to provide relevant solutions for our consumers and sales channel through an affordable approach.”

“We’re really pleased to see how North Kent continues to adopt technology in order to better service their members, their sales distribution channels and their community,” said Jon Perry, Vice President of Client Relations at Cognition+. “They’ve recognized the need for an omni-channel approach to marketing their products, including a web presence both for consumers and agents, and that the overall experience using that channel has to be simple but accurate.”

“The solution represents a great lead generator for their sales channel and exceeds the expectations of the growing digital market,” continued Perry. “Our two teams worked very well together, which has set the stage well for North Kent’s next big step in their digital journey – which will be to launch their implementation project of the Cognition+ solution for automobile prior to year-end. North Kent is a valuable partner to the Cognition+ team and we’re looking forward to continuing this digital journey with their team.  This is the thirteenth implementation of the Online Quoting Solution across our client community.”

About North Kent Mutual Insurance Company

North Kent Mutual Insurance Company is one of Ontario’s 40+ independent Mutual Insurance companies.  It was founded in Wabash Ontario in 1910 and took its roots in offering fire insurance to farming clients.  The company has remained strong throughout the years and, although the roots are agricultural, today North Kent offers a full range of home, auto, business and farm insurance.  The main office is located in Dresden, Ontario with agents and brokers available throughout Southwestern Ontario. For more information, visit

About Cognition+

Cognition+ is an innovative software provider that has a fully integrated insurance back office solution, which is used by thirty-two Mutual Insurance Companies across Canada. Cognition+ has a proven track record with a focus on client requirements and product quality. Cognition+, established in 1993, is wholly owned by Canadian Mutual Insurance Companies with the mission of providing comprehensive and flexible solutions for its clients.

For further information, please contact Jon Perry at 519.432.8553 ext. 304 or email [email protected].

SOURCE: Cognition+

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