Insurers Seeing InsurTech as Opportunity More than Threat

New report profiles 150 InsurTechs with focus on opportunities to partner, learn, and create value: Novarica

Boston, MA (Sept. 12, 2018) – As the wave of investment in InsurTech continues and innovative new startups propose disruptive offerings, most insurers’ initial fears are turning to curiosity. InsurTechs are increasingly seen as chances for insurers to partner, license technology, or to learn. In a new report, InsurTech for Insurers: 150 Startup Profiles , research and advisory firm Novarica outlines the InsurTech landscape today and profiles more than 150 startups, focusing on the relevance of each to incumbent insurers.

“Not every InsurTech startup will interest every insurer; not every insurer will decide to partner with or invest in InsurTech startups. However, every insurer should take stock of what is happening in the space and learn the lessons that will make their organization stronger,” said Jeff Goldberg, Senior Vice President of Research and Consulting and lead author of Novarica’s new report. “Across all lines of business and across all sizes, insurers will feel the impact as InsurTech startups shift customer expectations and point the way for more effective, insightful operations.”

Key findings of the report include:

  • InsurTech is not the same thing as disruption. This industry (and the media) tend to link InsurTech and disruption-but rather than pose a threat to insurers, most InsurTechs provide opportunity.
  • InsurTech carriers and distributors focus on customer experience. With few exceptions, broker and carrier startups take advantage of the insurance industry’s failure to build better interactions for consumers.
  • “Doing nothing” is always an option. With so much emerging technology and so many startups, all insurers must be intelligent when choosing where to focus their attention and-just as important-what to ignore.

A preview of the brief is available online.

About Novarica

Novarica helps more than 100 insurers make better decisions about technology projects and strategy through retained advisory services, published research, and strategy consulting. Its knowledge base covers trends, benchmarks, best practices, case studies, and vendor solutions. Leveraging the expertise of its senior team and of more than 300 CIO Research Council members, Novarica provides clients with the ability to make faster, better, more informed decisions. Its consulting services focus on vendor selection, custom benchmarking, project checkpoints, and IT strategy. For more information, visit

Source: Novarica

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