Quebec City, QC (June 18, 2018) – SSQ Insurance launched its new website last week in collaboration with digital experience company Acquia. The ssq.ca website overhaul had two key components – replacing the content management software and revamping its look-and-feel.
The in-depth analysis of several market-leading solutions led SSQ Insurance to choose Acquia to handle the digital experience of the new website. Acquia provides an all-in-one Digital Experience Platform (DXP) that enables SSQ Insurance teams to focus on content, innovation and value-added services for its clients and members. Acquia works with Drupal, the most widely used content management system (CMS) in its category, because it offers innovative functionality, is committed to security and is compatible with third-party digital optimization tools.
The multiple components of the Acquia intelligent Platform and marketing tools will enable SSQ Insurance to manage, customize and improve its online customer experience at every touchpoint. The Drupal CMS, which is both modern and efficient, offers the functionality and agility required to support the complete execution of the company’s Customer Centre and various initiatives related to honing customer services.
Changing ssq.ca’s CMS to Acquia’s digital experience platform led SSQ Insurance to fully integrate its new brand identity into and update the look-and-feel of its website. The site’s architecture and navigation setup were entirely redesigned in order to enhance user experience on every type of device. The most popular user tasks are front and centre. The site is now even more relevant, from coast to coast, because it uses geolocation to provide specific information depending on province of residence.
“We want to make navigating the site as user-friendly as possible on all devices, especially smartphones. This is a priority because 30% of visitors use their smartphones or tablets to visit our website. Just like the attributes of SSQ Insurance’s brand identity, the new ssq.ca is positive, modern and supportive,” said SSQ Insurance’s Marketing and E-Business Vice-President Annie Lafond.
“With this launch, SSQ Insurance is making a strong digital shift and refocusing its efforts on customer experience optimization. With Acquia, SSQ Insurance now has the agility, flexibility and openness on which to build its positioning and continue to offer value-added services to its policyholders and customers,” said Acquia Vice-President Mathieu Weber.
Acquia provides a cloud platform and data-driven journey technology to build, manage and activate digital experiences at scale. Thousands of organizations rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint. Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. To learn more, visit acquia.com.
About SSQ Insurance
Founded in 1944, SSQ Insurance is a mutualist company that puts community at the heart of insurance. With assets under management of $12 billion, SSQ Insurance is one of the largest companies in the industry. Working for a community of over three million customers, SSQ Insurance employs 2,000 people. Leader in group insurance, the company also sets itself apart through its expertise in individual life and health insurance, general insurance and the investment sector. For more information, please visit ssq.ca.
SOURCE: SSQ InsuranceTags: Digital Experience Platform (DXP), SSQ Insurance, Website