Pathway and AKA Broker Team Up to Offer Clients Premium Websites with Integrated Automated Insurance Marketing Features

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Toronto, ON (June 13, 2018) – Pathway is pleased to announce a pioneering partnership with AKA Broker that will deliver a more streamlined digital marketing experience for Canadian insurance brokers and their policyholders.

As part of the partnership, AKA Broker will offer Pathway clients a discount on web development services, while Pathway will offer AKA Broker clients a discount on automated insurance marketing services.

Beyond the discounts for insurance brokers, the partnership is advantageous for policyholders as it gives them a more interactive and informative web experience. For example, AKA Broker will now have access to Pathway’s newest customer-facing tools so they can integrate their website designs with intuitive features like online sign-up forms that trigger follow-up email campaigns for new leads. They can also easily display a broker’s most recent email newsletter right on the website.

Leaders from both companies say they are excited by all the possibilities their collaboration offers as the insurance industry makes great strides to go digital.

“In teaming up with Pathway, AKA Broker is delighted to bring deeper and more meaningful connections between our client’s website and most insurance broker management systems with two-way integrations that drive business and provide real value for our broker’s clients. This alliance opens up the door to all manner of interesting data flowing between the websites we design for insurance brokers and their respective BMSs,” says Matthew Myers, COO of A.K.A. New Media Inc. (the creators of AKA Broker). “It’s a very exciting partnership!”

Likewise, Pathway is excited to partner with Canada’s leading supplier of professional website development services in AKA Broker to refer clients to when they need custom web redesign services

“We’re all about the customer journey at Pathway, and the website is such an important part of that journey, influencing the customer’s experience with the insurance broker’s brand,” says Alek Mirkovich, Pathway CEO and co-founder. “It’s great that we can be instrumental in helping brokers transform their informational websites into a tool that captures leads and immediately nurture those leads while also servicing existing customers at a higher level.

About Pathway

Pathway helps small and mid-size insurance brokerages increase revenue and grow their customer base using the power of automated insurance marketing. The Toronto-based software provider offers one of the industry’s most affordable solutions without skimping on the features necessary to achieve success. For more information, visit

About AKA Broker

AKA Broker, a product of A.K.A. New Media Inc. is Canada’s largest supplier of web development services to the independent broker community. For over a decade, AKA Broker has been committed to helping clients achieve an effective, professional and award winning online presence with the highest quality customer service. AKA Broker’s new enhanced Custom Mobile Responsive Website package is truly the most effective and affordable solution for your brokerage. AKA Broker is the “Preferred Recommended Supplier of the Insurance Broker Association of Ontario (IBAO)” and an official “Affinity Partner” of the Insurance Broker Association of Alberta (IBAA). For more information, visit


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