Aviva broadens its product suite with of Group Critical Illness insurance

New launch reinforces Aviva’s commitment to grow its Accident and Health portfolio

Toronto, ON (May 3, 2018) – As a complement to its commercial business, today Aviva Canada announced the launch of Aviva Group Critical Illness insurance. The second product to launch in Aviva’s Accident and Health portfolio, following the release of Aviva Commercial Accident last fall, Aviva Group Critical Illness insurance is a group plan for employers, associations or unions that provides financial protection for their employees, plan members and their spouses.

Aviva has been vocal in its commitment to provide Accident and Health coverage in Canada, with plans to continue introducing products organically into the market – diversifying its business while leveraging its global presence and expertise.

“Globally, Aviva is very well known and extremely well respected for its Accident and Health portfolio,” says Terri Mitchell, Executive Director of Accident and Health at Aviva Canada. “Our plan is
to leverage this experience to deliver a comparable breadth of product offering here in Canada, diversifying our business and offering a holistic suite of products for our brokers. Our ultimate goal is to be a one-stop shop for the personal and professional insurance needs of Canadians. This product is one of the first steps in getting us there.”

Following the launch of these first commercial products, Aviva Canada plans to introduce Accident and Health for personal lines, including an individual critical illness product. Always thinking Digital First, Aviva is committed to delivering these in an innovative way – enabling an end-to-end digital solution for brokers making it easy to leverage and engage with this new product line as it develops.

Aviva’s Critical Illness insurance solution

It is not something we like to think about, but a critical illness can happen to anyone. Aviva’s Group Critical Illness insurance helps provide employees and plan members the financial support, security & freedom they need, so they can focus on what’s most important – recovery. Aviva Group Critical illness insurance provides a lump-sum benefit in the event of an illness such as cancer,  heart attack, or stroke – offering a fast and flexible benefit to be spent anyway the consumer chooses.

It includes:

  • coverage for 24 critical illness conditions;
  • a lump sum benefit after a 14 day survival period;
  • mandatory or optional plans.

About Aviva Canada

Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.8 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for our customers and our communities.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada’s longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $8.5 million to over 280 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast to coast.

Learn more at Aviva.ca.

Source: Aviva Canada

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