Are Smartphones the New Remote?

Nearly nine in 10 consumers see their mobile device as a smart-home controller: eMarketer

Toronto, ON (Apr. 27, 2018) – More consumers are turning to their smartphone to control different appliances in their home.

At least according to a recent study by GfK, which surveyed 1,000 US internet users ages 18 and older. Fully 89% of respondents said they use their smartphone to control many of their home products and services. That’s up 19 percentage points from 2015.

And that makes sense, since 83% of respondents said that they use their smartphone when they’re at home, surpassing laptops (75%), PCs (54%) and game consoles (34%).

Interestingly, more respondents consider their smartphone as their smart-home controller than a voice-enabled digital home assistant. And that falls in line with a study Pew Research Center conducted last year, which found that more consumers used a virtual assistant via their smartphone than any other device, including a standalone device like Amazon Echo or Google Home.

Overall, we forecast the number of US voice assistant users—those who use a voice-enabled digital assistant on any device—will reach 69.0 million this year.

And eMarketer expects that number to climb to 75.5 million by 2019.

About eMarketer

By gathering the latest research and news from over 1,000 sources, eMarketer has established itself as the world’s leading provider of internet and e-business statistics. eMarketer’s Web site is at

eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

SOURCE: eMarketer

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