Nearly nine in 10 consumers see their mobile device as a smart-home controller: eMarketer
Toronto, ON (Apr. 27, 2018) – More consumers are turning to their smartphone to control different appliances in their home.
At least according to a recent study by GfK, which surveyed 1,000 US internet users ages 18 and older. Fully 89% of respondents said they use their smartphone to control many of their home products and services. That’s up 19 percentage points from 2015.
And that makes sense, since 83% of respondents said that they use their smartphone when they’re at home, surpassing laptops (75%), PCs (54%) and game consoles (34%).
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SOURCE: eMarketer
Tags: Echo, eMarketer, Google Home, smartphones, virtual assistant
