Allstate Canada Launches Enhanced Water Protection

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Allstate’s new water protection endorsements now in Ontario, Alberta, and Maritimes

Markham, ON (Mar. 8, 2018) — Allstate Insurance Company of Canada is pleased to announce the launch of Allstate Water Protection, a comprehensive solution designed to provide customers with a unique water coverage package.

Built to simplify insurance, Allstate Water Protection, offers homeowners more choice and easy-to-understand coverage, through two new endorsements: Limited Sewer Backup coverage or an Enhanced Water Damage package, now available in Ontario, Alberta, New Brunswick, and Nova Scotia on homeowner, condominium and tenant policies.

  • The Limited Sewer Backup option covers water damage resulting from back-ups on municipal sewer systems or private septic systems, and sump pump malfunction, in addition to providing customers with the support to mitigate future loss (such as installation of a backwater valve).
  • The Enhanced Water Damage coverage protects homeowners against sewer backup, damage due to water overflow from a body of fresh water, heavy rain, or rapid accumulation of ground or surface water, while providing mitigation for future loss. This package also offers customers coverage on expenses related to the repair or replacement of damaged underground service lines that may occur as a result of service line failure (includes water, gas, electricity, cable and phone).

“Water damage has surpassed fire as the leading threat to Canadian homes; which includes damage due to rapid snowmelt, and excessive rainfall,” says David MacInnis, Vice President, Product Operations, Allstate Insurance Company of Canada. “Because water loss can come in many different forms, providing our customers the flexibility to customize their coverage, based on their individual needs was a priority in the development of these new products.”

Canadians in Ontario, Alberta and the Maritimes interested in purchasing or getting a quote for these endorsements can contact or visit their local Allstate Agency. To find an agent near you, visit Find An Allstate Agent.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the country’s leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and is proud to be named a Best Employer in Canada for the sixth consecutive year. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit For safety tips and advice, visit

Source: Allstate Insurance Company of Canada

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