Merged, BC-Based Insurance Brokers Introduce New Brand into Marketplace
Vancouver, BC (Jan. 9, 2018) – Capri and CMW Insurance, two leading BC-based insurance brokerages who merged in 2017, announced today they have rebranded as CapriCMW, effective January 1, 2018. As part of the rebranding, CapriCMW is introducing a new visual identity and website.
The rebranding marks the company’s next step towards integrating its operations under one identity, with a common mission and shared values and goals. The merger in 2017 brought together the strengths of a combined 63 years of insurance and risk management experience, while retaining the advantages of being independent and employee-owned. As CapriCMW, the company strives to give clients the freedom and confidence to focus on what matters to them, through industry-leading insight and individualized attention.
The new visual identity reflects the transformation the company has undergone while paying homage to the legacy and roots of Capri and CMW. With two shapes that come together to evoke a kite, the new logo symbolizes the company’s movement in a new, fresh direction that is stronger than ever before.
The new website, www.capricmw.ca, has been designed to offer an intuitive, user-friendly experience where visitors can easily access educational resources, purchase a policy online, submit service requests and locate an office or advisor.
“The new name and brand provides us with a strong, unified identity and presence that reflects who we are today and into the future. We are well-positioned for continued growth and new opportunities, creating long-term value for our employees, clients, industry partners and communities.”
– Andrew Kemp, President
“With so many small companies being acquired by large multinationals, it was important for us to maintain the trust and relationships we’ve developed over the years. As CapriCMW, we remain a local, independent company that offers unfiltered, unbiased advice in the best interest of each and every client.”
– Tim Miller, President
CapriCMW is a uniquely independent, locally and employee-owned company with strong roots in BC, created through the merger of CMW and Capri Insurance. With decades of experience and specialized expertise, CapriCMW advisors provide custom insurance and risk management solutions to personal and business clients across BC and Canada. With 400 professionals in 14 offices, CapriCMW offers a wide range of professional expertise spanning a multitude of industries, products and services.
About the Canadian Broker Network
CapriCMW is a proud member of the Canadian Broker Network. The Canadian Broker Network is a consortium of leading independent insurance brokerages including Cal LeGrow Insurance Limited, CapriCMW Insurance Services, Lawrie Insurance Group, McLean Hallmark Insurance Group, PBL Insurance, Rogers Insurance, Smith, Petrie, Carr & Scott Insurance, Sharp Insurance, South Western Group, and Bullfrog Insurance, the industry’s first digital commercial broker. Together, CBN members represent more than $1 billion in property casualty premiums as well as employee benefits and life and financial services, with over 50 offices across Canada and more than 1,500 employees.
Maturing out of a forum dating back to 2002 originally designed to exchange best practices, CBN today provides a unique alternative for members to grow and innovate their business. CBN’s guiding principles of innovation, collaboration, commitment to growth, and independence ensures that members can deliver the best possible value proposition to their clients, employees, and insurer partners.
SOURCE: CapriCMWTags: Capri, CapriCMW, CMW, launch, merger, rebrand