Technology is changing at a faster pace than ever before, and internet-only shops offering insurance policies as a click and buy commodity are popping up everywhere. So how do Insurance firms keep up? With Amazon-esque buying patterns, pop up internet insurance shops, and rapidly evolving technology, the requirement for audit trails, error and omissions protection, data privacy, and accountability remains the same.
Canadian Based Infrastructure
Data-privacy is a huge concern for Canadian Insurance companies and their customers. With the move to the cloud, it’s important to know more about the infrastructure supporting your operational systems and where your data is being stored. Ask your cloud vendors not only about the security of your data but the location of the backend infrastructure and backup systems. Ask how your communications technology vendor complies with the Canadian federal data privacy laws especially if you are using a solution from a non-Canadian company. When looking for additional protections from errors and omissions, make sure your call recordings are stored in Canada and in a tamper-proof location.
Data-Driven and Audit Proof
Every firm needs a data-driven tamper- and audit-proof solution for managing their business operations. Capturing call data and storing it a secure location provides firms with protection against errors and omissions and guarantees a record of communications that can be referred to in the event of conflict of information. Call data including the recordings, dates, and times combined with broker management system data delivers a powerful combination to manage sales and renewals performance, campaigns, and coach employees on effective skills and techniques to provide the best service.
In the event your phone system goes down, does your provider have a disaster recovery plan in place? Your brokerage should have a plan to stay connected to your clients and to each other in the event of an emergency or system outage that includes forwarding business calls in the event of a disaster so your business can continue to operate just as it would if the systems were available.
Availability, Accessibility & Mobility
Your firm’s customers want to be able to reach a human in their time of need at a critical time in their lives. Waiting on hold, to speak to “the next available agent” in a cold call center, or worst case, endure their situation until the next business day can ultimately lose your company business. With a mobile communications solution, Brokers can be reached wherever they are and in cases of emergency through the use of a business phone app that connects directly to their business phone system vs. using their personal mobile number. Clients only need to remember a single number vs. being redirected to multiple phone numbers to solve their problem. Improve the client experience by providing a clear instructions for after-hours callers or inbound emails in the event of an emergency outside of business hours. The right communication solution for insurance firms delivers both a solution from desktop, to mobile to after-hours support.
About Anastasia Valentine
Anastasia is the Chief Marketing Officer at Versature leading the marketing and sales organizations. She is an award-winning product strategist and brings a wealth of experience to the Versature team. Anastasia has a solid track record of over 20 years of experience bringing products to market from idea through to commercialization globally.
Versature is the leader in Canadian SaaS-based business phone and communication solutions. Trusted by clients and partners across the country, Versature is an award winning company that is raising the bar with the highest quality phone systems, superior Communications as a Service and operational system integrations, and Canadian-based technical support. Founded in 2003, Versature has a rapidly growing subscriber base and strong partner network from coast to coast.