Accenture Life Insurance & Annuity Platform Launches Personalized SmartVideo Templates to Enhance Customer Experience

New York, NY (Oct. 10, 2017) – Accenture has launched a suite of personalized, SmartVideo templates integrated with the Accenture Life Insurance & Annuity Platform (ALIP). The new templates will help carriers offer tailored video messages more quickly while reducing the overall cost of their client communications and servicing.

The SmartVideo solution is powered by consumer data residing in ALIP, and can be deployed “as a service” in just days. The suite of new video templates reduces the length of time it takes to develop a personalized customer message, and enhances the overall customer experience with more relevant communications. The suite includes video templates for on-boarding, confirmation / notification messages and policy snapshots, among others.

“Carriers are looking for new ways to boost client engagement, and our new SmartVideo templates represent a turning point in making carrier-to-customer communications faster, more efficient and more relevant to the recipient,” said Shay Alon, global managing director, Accenture Life & Annuity Software.

There is a growing trend toward the use of video to communicate in a more engaging way with consumers. According to a Gartner report, “Hype Cycle for Life Insurance, 2016,”1 video is a key capability that next-generation portals will need to develop further to improve the customer experience.

“This is the next step in an important industry shift,” said Mr. Alon. “Personalized videos are proving to be one of the most effective and engaging forms of communication, empowering the selling agent where applicable, and drastically reducing the costs associated with administrative paperwork.”

Used by leading insurers worldwide, ALIP is a robust, configurable and scalable solution that provides life insurance carriers and annuity providers with advanced capabilities for product development, new business development, underwriting, policy administration, claims and payout. It is available as an on-premise solution and over the Cloud as an integrated suite of software with modules that can be implemented individually or as part of a broader migration strategy.

Accenture’s life and annuity software is part of Accenture Life Insurance Services, within Accenture Financial Services. By applying extensive industry knowledge to continuously enhance its software, Accenture helps insurers reduce operating costs, manage risk and drive growth through improved product development and distribution, enhanced policy administration and distribution, and technology platform consolidation and modernization. The homepage is

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1 Gartner Hype Cycle for Life Insurance, 2016, Kimberly Harris-Ferrante June 24, 2016.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SOURCE: Accenture

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