Sun Life makes it quick and easy for Canadians to apply for life insurance online

New digital offerings with a range of terms and coverage help Clients meet financial and health needs in as little as ten minutes

Toronto, ON (Aug. 30, 2017) – Canadians can now apply online for life insurance in less time than it takes to make a cup of coffee or wait for transit, thanks to Sun Life GO. GO’s streamlined application process with fewer health questions is quick and secure and can be completed from a laptop, or while on the “go” from a smartphone or tablet. In as little as ten minutes, Canadians can complete their health information and receive a quote. GO gives Canadians the flexibility to meet health and financial needs with convenient access to insurance coverage.

“Buying a house or having a baby can make a busy life even busier,” said Isabelle Hudon, Executive Chair, Sun Life Financial Quebec and Senior Vice-President, Client Solutions, Sun Life Financial Canada. “Life’s increased demands was a big driver behind GO. Going through a life-changing event can be all-consuming, and things like insurance aren’t at the top of the priority list when you’re up all night with a child or in the midst of renovating a house. So we’ve made it simple and fast, the application can be completed on your smartphone while you wait to buy groceries, helping give you the coverage you need, freeing up your time to do the things you want.”

GO’s omni-channel experience supports Canadians in the channel of their choice with coordinated touchpoints via web, phone or face-to-face to meet the needs of all types of Clients who research and buy in different ways. A save and resume feature also makes it easy to complete an application on the “go”, giving Canadians the option to pause and easily pick up where they left off. Automatic reminders also provide a helpful nudge to complete the application, and if additional support is needed a licensed Financial Services Consultant is available over the phone to answer questions. Meeting face-to-face with a Sun Life advisor is another option for Canadians who are looking for a holistic personalized financial plan that includes life and health insurance.

“This is another example of our commitment to being easy to do business with,” said Kevin Dougherty, President, Sun Life Financial Canada. “We’re investing heavily in digital offerings that are timely, relevant and convenient. Connecting with us online, on the phone or in person, we’re making insurance more accessible, helping our Clients achieve lifetime financial security and live healthier lives.”

To help Canadians pick the right product for them, product brochures and a life insurance calculator are available at GO products include:

  • Guaranteed Life Insurance: No questions to complete and guaranteed acceptance regardless of health. Available for ages 30 – 74, with maximum coverage of $25,000.
  • Simplified Term Life Insurance: Fast application with only three health questions. Available for ages 18 – 69, with maximum coverage of $100,000.
  • Term Life Insurance: Only 11 health questions and no fluids or vitals are required for healthy applicants up to age 40. Available for ages 18 – 69, with maximum coverage of $1,000,000.

Sun Life also offers a range of additional insurance products, including Critical Illness, that will be available through the GO platform.

Life insurance products are offered by Sun Life Assurance Company of Canada, a member of the Sun Life Financial group of companies.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of insurance, wealth and asset management solutions to individuals and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2017, Sun Life Financial had total assets under management of $944 billion. For more information, please visit

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars except as otherwise noted.

SOURCE: Sun Life Financial Canada

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