Aviva and Local Insurance Partner to Support Charities

Insure For Your Cause program offers customers opportunity to donate to charity when they purchase insurance

Toronto, ON (July 25, 2017) – Aviva Canada and Local Insurance have collaborated to launch the Insure For Your Cause program, enabling customers to donate to their favourite charities when they purchase home or auto insurance from a participating Aviva broker.

“The Insure For Your Cause concept grew from a desire to benefit those in need in our communities, while developing goodwill with the insurance-purchasing public,” said Rod LaRocque, CEO of Local Insurance.

“We’re excited to be the exclusive insurance partner of Insure For Your Cause,” said Chris Sevdalis, Senior Vice President, Ontario GTA, Distribution at Aviva Canada. “As one of the country’s largest insurance groups already supporting communities through the Aviva Community Fund, we believe the program will be a great benefit to our brokers and customers, as well as to their communities.”

Through the program, a portion of the commission for every policy sold under Insure for Your Cause will be donated to the customer’s choice of a participating registered Canadian charity.

Brokers joining the program will be able to add their local charities, providing a great opportunity to demonstrate their commitment to social responsibility.

To learn more about this innovative program, visit insureforyourcause.ca.

About Aviva Canada

Aviva Canada Inc. is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.9 million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees focused on creating a bright and sustainable future for our customers and our communities.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada’s longest running online community funding competition, which has awarded $7.5 million to over 250 charities and community groups nationwide since its inception in 2009. For more information, visit Aviva Canada’s Corporate Responsibility page or blog.

 About Local Insurance

At Local Insurance, we believe it’s the little things that make the biggest difference in the lives of others. That’s why with every new policy we’ll make a donation to a participating registered Canadian charity.

Since the program started in 2015, Local Insurance has raised thousands of dollars for groups such as Jumpstart, Habitat for Humanity and The Human League. These monies have been used to make a difference in the lives of people in our communities.

In 2016, we started branching out our program, making it available to more brokerages and charities across Ontario. We want to be able to reach and impact more lives, making more donations to the charities that mean the most to our clients and partners.

Source: Aviva Canada

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