IBC Teams Up With The PEI Government To Highlight ‘Share The Road’ Campaign

Charlottetown, PEI (June 15, 2017) – Insurance Bureau of Canada is teaming up with the PEI Department of Transportation, Infrastructure and Energy and Cycling PEI to highlight the recent amendments to the Highway Traffic Act that will improve road safety.

“I am delighted to congratulate the Government of PEI and all stakeholders on these important amendments,” said Amanda Dean, Vice-President, Atlantic, IBC. “Road safety is something that IBC’s members are passionate about. In fact, many of today’s most effective road safety measures are the result, in part, of insurer advocacy. However there is still more that can be done. IBC will continue to work with governments across Canada to make our roads safer.”

The Government of PEI recently introduced amendments to the Highway Traffic Act that will encourage drivers and cyclists to ‘Share the Road’. The amendments include the addition of the ‘one metre rule’, which requires drivers passing cyclists to leave at least one metre between the cyclists and the vehicles. The changes also highlight the need for drivers to be cautious when opening the door of a vehicle.

“This campaign aims to raise awareness of important legislative changes aimed at making our Island roads safer for cyclists,” said the Hon. Paula Biggar, Minister of Transportation, Infrastructure and Energy, Government of PEI. “By working with groups like Insurance Bureau of Canada and Cycling PEI, we can make sure that PEI’s roads are safer for everyone.”

“Changes like those being made to the Highway Traffic Act happen when citizens and communities recognize that our roadways must be safe for everyone,” said Mike Connelly, Executive Director, Cycling PEI. “We all must share the road. We all have a role to play in keeping cyclists, motorists, and pedestrians safe.”

For more information on the changes to the Highway Traffic Act, please visit the Government of PEI website.

About Insurance Bureau of Canada

Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $9 billion in taxes and has a total premium base of $49 billion.

For more information, visit IBC at www.ibc.ca.