Sonnet Recognized for Innovation in Customer Service, Technology, Business and Marketing

Canada’s only coast-to-coast, fully-online home and auto insurance experience receives international accolades

Toronto, ON (Mar. 6, 2017) – Sonnet has been repeatedly recognized for its innovative, customer-centric approach to insurance, only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond.

Putting the customer first

At a ceremony in Las Vegas, Sonnet was honoured to be the only Canadian company nominated at this year’s Stevie Awards in the Financial Industries category, bringing home three Bronze Awards for Innovation in Customer Service, Contact Centre of the Year (Up to 100 Seats) and Customer Service Department of the Year (Up to 100 Seats). These awards recognize how Sonnet built an industry-leading contact centre from the ground up to bring its customer-first commitment to life. Sonnet customers have shared more than 300 compliments each month and growing, leading to one of the highest NPS scores in the industry. Customer sentiment is openly reflected in unaided customer reviews on Facebook.

Technological Innovation

Last week, Sonnet won top honours from the Canadian insurance industry with two awards that celebrate the sophisticated technology and advanced analytics used to power Sonnet’s simple online customer experience. Sonnet was awarded both the Technology Award and the People’s Choice Technology Award amongst 13 nominees from across the industry at an event in Toronto. Already the recipient of the Guidewire Innovation Award, this further establishes Sonnet’s industry-leading technological capabilities.

A Game-Changer

Hot on the heels of these awards, Sonnet was recognized in the first-ever Enterprise Transformation category at the Canadian Startup Awards. As part of the thriving technology and entrepreneurial scene in Canada, Sonnet’s contribution to fintech and game-changing insurance experience was nominated amongst well-established Canadian brands.

The Power of Optimism

In a week full of highlights, Sonnet also launched its latest television advertisement in its optimism campaign, “Bride.” The spot features a bride on her wedding day, who remains optimistic despite the rain pouring down on her beautifully planned day. Described as “defiant and upbeat”, the ad reminds viewers of the power of optimism. The story has been internationally recognized and has received an overwhelming positive response across Canada.

These accolades from across industries and countries continue to establish Sonnet as an industry leader in personal insurance and financial technology, and bring to life the phrase often seen in its marketing: what’s the best that can happen.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company, and the only insurer in Canada to currently nationally sell home and auto insurance completely online. Our mission is to provide Canadians with an easy, transparent, and customized way to buy insurance. Experience the future of insurance at