Toronto, ON (Feb. 17, 2017) – APRIL Canada, the largest independent MGA in Canada, revealed exciting insights it obtained about the MGA market through an online survey carried out last month. The survey, carried out by the independent Montreal based market research agency, Callosum, revealed how brokers choose their MGA partners and the key attributes they look for from an MGA.
“We were very excited to obtain these results”, states Katharine Baker, Strategic Marketing Director at APRIL Canada,” Gaining critical insights into the things brokers most value, will help us to shape our strategy to best meet their needs in the coming years!”
“A lot of time and energy was put into ensuring the database was independent, and asking the right questions to best understand our brokers behaviors and needs” Adds Nick Kidd, CEO APRIL Canada.”this information will help us provide the best products, services and broker offering in the market going forwards.”
Amongst other things the survey revealed how brokers go about choosing their MGA partners and the potential size of the non-standard risk market. The results revealed that 75% of brokers shop for a non-standard risk at least two times a month and 50% at least once a week. This re-enforces that a trusted MGA partner for these risks is a must.
“Partnering with Brokers”, say Nick, “is extremely important to APRIL’s continuing success. What we strive for is partnership. Putting brokers at the heart of the business is critical to our growth goals and direction. Open dialogue, two way interaction and true partnership are key to developing our company strategy.”
With ongoing dialogue in mind, the MGA also recently launched a broker panel through its monthly newsletter. Through this Brokers can ring the company directly to give their advice or ideas and discuss their thoughts on the company’s direction. They will also receive a couple of open questions, to be able to shape the company’s thinking. They can additionally opt-in to receive the monthly company newsletter and email communications, which have been very well received across the industry, and access an insurance news blog with a number of articles posted online and in social media in the last year.
About APRIL Canada
APRIL Canada is the largest independent MGA in Canada backed by worldwide expertise in providing innovative insurance solutions for your hard to place insurance risks. Our ambition is to change the image of insurance by keeping things simple. Offering different perspectives, we are specialists in niches of non-standard insurance. With over 40 highly skilled specialist underwriters, APRIL develops and offers a wide range of tailor-made products across personal and commercial lines for your clients’ special risks. True to its values and commitments, customer relationships are at the heart of what we do. Teamwork and partnership between underwriters and insurance brokers are central to providing the beast solution for insured clients. A relationship that is truly built on trust enables us to provide the best possible coverage.
APRIL Canada has more than 130 employees, 4 offices Canada Wide, 45,000 Policy Holders and 2,500 Broker Partners. By choosing APRIL you can be assured of high quality advice and excellent service. We do not provide ready made products, but made to order solutions. For us, each risk is unique and deserves an in depth understanding. Drawing on these key assets- the ability to tailor products, the high level of service and driven by a strong entrepreneurial culture, a strong customer relationship is the centre of everything we do at APRIL.
For more information, visit www.april.ca.
SOURCE: APRIL Canada