ICTA Nomination: TD Insurance Uses Photos to Reduce Auto Insurance Quote Time

2017 ICTA Nomination. Technology by Kanetix.

To capitalize on the growth of the mobile marketplace a redesign of the mobile and tablet version of the Auto Quoter was required.

With the introduction of the redesigned auto quoter, smartphone customers will be able to take a picture of their driver’s license barcode. This is used to prefill questions including claims details in Ontario (up to 17 fields). This creates an improved customer experience by reducing time and effort required to obtain a quote, and it increases accuracy.

TD gains a competitive innovation edge by being the first insurer to introduce “take a picture” capability on the mobile web. The introduction of this new capability was accelerated by the TD Innovation Lab through a Proof of Concept, followed by a quick adoption by TD Insurance.

Driver’s License Barcode Scan Technical Solution

Channels Technology Solutions team developed an API in Java wrapping an open source frame work called ZXing, deployed on Toronto Dominion cloud, running on JBoss.

Visit us at www.tdinsurance.com with your smartphone and start an auto quote: fast-track your quote by answering “take a picture of my license.”


The “take a picture” function leads to an enhanced customer experience as a 37% reduction in time required obtaining a quote. The time reductions and accuracy of the data also lead to significant cost savings in the TD Insurance phone channel. In addition to customer experience improvement and time reduction, additional revenue is expected by improving quote completion rates on both tablet and mobile web platforms.

About TD Insurance

TD Insurance offers a wide range of products to help protect customers including credit protection, auto, home, health, life, and travel insurance. With more than 4 million customers, TD Insurance authorized products and services are available through a network of more than 1,150 TD Canada Trust branches, the Internet, and telephone. TD Insurance represents all of the personal lines insurance entities within TD Bank Group. For more information, visit www.tdinsurance.com.

About Kanetix

Launched in October 1999, Kanetix.ca was Canada’s first online insurance quotes marketplace and today provides over a million quotes per year to consumers looking for lower insurance rates, as well as comparisons for mortgage rates and credit cards.

Through its Software as a Service team, Kanetix is also the leading provider of online insurance quotation technology, developing online quotation systems, mobile solutions, actuarial tools and websites for many of Canada’s largest insurance brands.

Source: TD Insurance

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