Esurance Introduces Homeowners Insurance in Alberta

A modern approach to home and auto insurance designed to save people time and money

Toronto, ON (Oct. 14, 2016) – Esurance, the online direct-to-consumer insurance company, has announced it is now offering homeowners insurance in Alberta, making it the first province where homeowners insurance is available from Esurance.

As part of the Allstate Canada family, customers choosing Esurance are protected with a policy that’s backed by Allstate. The Esurance homeowners policy offers Albertans comprehensive protection as well as water backup and additional living expense coverage to safeguard their homes, cover their belongings and protect their personal liability.

“We understand a person’s home is their ultimate safe haven. It’s a source of pride and enjoyment that they want to protect from both those unexpected accidents and certain risks that come with homeownership,” said Saskia Matheson, general manager at Esurance Canada. “That’s why we created an intuitive online experience that lets homeowners design and purchase a unique, customized policy. It’s affordable protection at a price that’s right for them.”

Esurance’s modern approach to insurance offers Albertans an easy-to-understand, online experience to help them get the right level of protection for their individual needs. With helpful tips and graphics, offers built-in guidance to help customers understand different coverage options and discounts. As Albertans adjust their coverage levels, they can instantly see how those changes affect their quote. Once they purchase a policy customers can access their policy through the 24/7 website, or call and talk to a knowledgeable expert.

Esurance homeowners insurance offers more than 10 ways to save with discounts, including its Home Safety Features discount, which rewards customers with savings when they own safety devices such as burglar alarms and smoke detectors. Esurance also promotes its Welcome Home discount, showing new customers appreciation by offering a discount when signing up with Esurance.

Esurance’s DIY Inspection app is the industry’s first online home inspection tool. The app enables customers to self-inspect their homes to receive a policy discount.

“The DIY Home Inspection app is just one example of how we strive to leverage technology to better serve and empower our customers,” said Matheson. “The app allows customers to complete their home inspection at a time that’s convenient for them.”

Bundling with auto insurance

Esurance auto insurance is also available in Alberta, offering a modern and convenient approach for its customers. Bundling options for homeowners and auto insurance coverage are available for new and existing customers to add more savings to customers’ insurance coverage. Esurance offers a Multi-Policy discount, qualifying customers who already have an insurance policy with Esurance to earn a discount on all of their policies.

Customizable coverage options

Esurance’s homeowners insurance offers a wide range of coverage options to suit its customers’ unique needs. Standard coverage options are available, including personal property protection, family liability protection, and guaranteed replacement cost for your home, which ensures customers have the necessary funds to rebuild their home in the event it’s destroyed. Customers can choose the right coverage for their situation and budget. And, there are different packages available based on a customer’s specific need, such as roof surfaces protection, which covers the partial or full cost of a roof replacement due to severe weather damage from hail or windstorm storms.

“Looking to the year ahead, we hope to further expand our product availability to other provinces, offering cost-saving options on home and auto insurance policies for more Canadians,” said Matheson.

About Esurance®

Esurance provides auto insurance direct to Canadian consumers and offers multiple insurance products in the U.S. including auto, homeowners, motorcycle, and renters. Esurance was a pioneer in offering insurance online in the U.S. in 1999. With an award-winning website and innovative tools, Esurance is the smart choice for tech-savvy consumers in Canada and the U.S. As a member of the Allstate family, Esurance is a reliable choice for insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit or call 1-888-ESURANCE (1-888-378-7262).

Source: Esurance