Most Ontarians Unaware of Upcoming Auto Insurance Changes

Only 42% of Ontarians aware of upcoming changes to auto insurance, IBAO study finds

Toronto, ON (May 25, 2016) – The Insurance Brokers Association of Ontario is releasing the results of its consumer survey on home and auto insurance, based on the feedback of 1,000 Ontarians. The survey, undertaken by Bond Brand Loyalty, reveals consumer awareness levels on regulatory changes to auto insurance in Ontario as well as attitudes toward insurance in general.

“The guidance insurance brokers provide consumers is a crucial component of the insurance purchasing process,” said IBAO CEO Jim Murphy. “The results of this survey prove consumers seek advice from community-minded brokers who are dedicated to consumer protection.”

Auto Insurance Reforms

In 2014, the provincial government passed the Fighting Fraud and Reducing Automobile Insurance Rates Act to fight fraud and abuse within the system. In 2015, changes to Ontario’s auto insurance product were outlined in the Ontario Budget. Measures were put in place not only to combat fraud, but to provide greater choice for consumers and help achieve the Ontario governments’ promised rate reduction targets. According to the IBAO 2016 Consumer Survey, only 42% of consumers in Ontario are aware of upcoming changes to auto insurance, effective June 1, 2016.

“Insurance brokers want consumers to know auto insurance is changing,” said Doug Heaman, IBAO President. “Consumers have choice. An insurance broker factors in lifestyle and health elements to ensure clients have the right coverage for themselves and for their family. Given these changes to the auto insurance product, it’s crucial consumers understand the significance and the cost to buy-back enhanced Accident Benefit limits.”


The survey reveals that rates and premiums are mentioned by approximately 50% of consumers as the most important feature of insurance. The second most important feature is the amount of coverage they have.

“While premiums are decreasing on average, rates come into effect June 1st, so it’s early to determine trends,” said Heaman. “Given that the amount of coverage is the second most important feature to consumers in Ontario, it’s important they understand the implications of this auto insurance reform and use their insurance broker for guidance. The cost to increase benefit levels is relatively inexpensive.”

Broker Advantage

The IBAO 2016 Consumer Survey reveals:

  • Two-thirds of Ontarians want the advice of an insurance broker during the process of obtaining insurance (67% for home, 64% for auto).
  • The top three attributes broker customers are satisfied with are: providing great customer service; matching policies to their needs; and helping with paperwork.

Insurance as Security

“The top emotion Ontarians feel about insurance is secure,” says Murphy. “We want this to continue throughout Ontario auto reform. We encourage all Ontarians to seek advice from an insurance broker in light of recent product reforms.”

For the full survey results, click here.

About IBAO

The Insurance Brokers Association of Ontario is a ‘not for profit’ association that represents and serves the interests of more than 12,000 independent Property & Casualty Insurance Brokers in the Province of Ontario. For information about IBAO, visit to receive timely news and information updates.

Source: Insurance Brokers Association of Ontario