University Park, IL (Apr. 28, 2016) – Equipped with smart phones and online capabilities that provide instant access to information, consumers have developed new expectations for how they will interact with businesses. Increasingly, they demand immediate service via the Web or mobile and use social media to share their satisfaction or dissatisfaction with a company. Given consumers’ new power to control their relationships with businesses, the time for brokerages to make this shift is now. Read this white paper to learn six benefits your brokerage can realize from changing the way you engage with your customers.
Understanding the changing insurance consumer
All businesses serving consumers are operating in a new era of customer-driven engagement. Equipped with smart phones and online capabilities that provide instant access to information, consumers in recent years have developed new attitudes and new expectations for how they will interact with businesses. Increasingly, they demand immediate service via the Web or mobile and use social media and online channels to share their satisfaction or dissatisfaction with a company or to listen to the experiences of others.
Consumers today have found their voice and are intent on using it, which can have far-reaching effects on insurance agencies and brokerages. The insured consumer is now in a much better position to expect more from their insurance agency or brokerage and knows how to obtain it.
In recent years, there has been much discussion in the insurance industry about shifting to a more customer-driven business model. Given consumers’ new power to control their relationships with businesses, the time for agencies and brokerages to make this shift is now.
Download the 8-page white paper from Applied Systems.
About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and data exchange between brokerages, insurers and their clients, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada and the United Kingdom. By automating the insurance lifecycle, Applied enables millions of people around the world to safeguard and protect what matters most.
SOURCE: Applied Systems