Montréal, QC (Dec. 11, 2014) – Planning and budgeting to meet one’s savings goal no longer has to be done at the kitchen table or on a spreadsheet. Standard Life is launching a mobile solution to help Canadians develop healthy savings habits fit for the 21st century with its new Goalkeeper app.
Available for download on iPhones through the Apple App Store and on Android phones through the Google Play store, the app allows users to set their goal, record their daily spending on extras, get a personalized savings plan and track their progress.
“Our Goalkeeper app is a natural extension of the program we introduced a year ago to fight financial inertia. It helps Canadians develop healthy saving habits, something that we take to heart at Standard Life,” said Sophie Bellemare, Associate Vice-President, Digital Strategy. “With mobile technology, it’s now easier than ever to turn a dream into an achievable goal and keep track of your spending as you progress towards it.”
Goalkeeper allows users to set one or more short or long term savings goals. Whether saving for the trip of a lifetime, a down payment for a house or condo, or simply saving a little bit extra for retirement, the Goalkeeper app can help Canadians achieve their savings goals. “Our app shows Canadians how easy it is to save by making some simple little changes to our daily spending habits, without having to make big sacrifices, added Bellemare.”
About Standard Life
In Canada, Standard Life provides long-term savings, investment and insurance solutions to more than 1.4 million people, including group retirement and insurance plan members. It has 2,000 employees, and the main operating companies are The Standard Life Assurance Company of Canada and Standard Life Mutual Funds Ltd.
The parent company, Standard Life plc, has its headquarters in Scotland and operates in the UK, North America, Europe, Asia and the Middle East. It had $581 billion in assets under administration, including $52.1 billion in Canada, at September 30, 2014.
SOURCE: Standard Life