Introducing The No-Stress Policy® from CAA-Quebec

New in auto and home insurance

Quebec City, QC (Nov. 5, 2015) – CAA-Quebec and Prysm General Insurance Inc., a subsidiary of Industrial Alliance Auto and Home Insurance, are pleased and proud to announce a partnership under which they will market new CAA-Quebec-branded automobile insurance and home insurance products. With The No-Stress Policy®, destined for its 1.3 million members, CAA-Quebec is delivering concrete and competitive benefits.

“Partnering with an insurer member of iA Financial Group, a trusted company renowned for its sound management practices, as well as its social commitment, was a must for CAA-Quebec,” says Richard Lachance, CAA-Quebec’s President and Chief Executive Officer. “Owning an automobile or a home is a major investment. That’s why it’s important to protect those assets with quality, no-nonsense insurance coverage. These new products also come with competitive benefits for our members. Those members depend on us daily, whether for Roadside Assistance service or our extensive knowledge of automotive and residential consumer issues. Entering the insurance business was the next logical step for us.”

For Michel Laurin, President and Chief Operating Officer of Prysm and Industrial Alliance Auto and Home Insurance, developing The No-Stress Policy in partnership with CAA-Quebec was in keeping with the company’s philosophy. “During our discussions, we soon realized that we shared the same values of consumer assistance and support,” he emphasizes. “As a result, a relationship of trust was very quickly forged, and we were able to build our agreement on especially firm, common foundations that will translate into great benefits for consumers.”

In CAA-Quebec’s opinion, the best thing to do when the time comes to renew auto and home insurance is to ask for several quotes, to be able to compare coverage options and premiums. According to the Chambre de l’assurance de dommages, one Quebecer in two is unaware of exactly what their insurance coverage includes – and what it excludes. “And yet,” Mr. Lachance explains, “that knowledge is essential if you want to compare options and make the right choice. In fact, it’s not unusual for consumers to save hundreds of dollars on their auto and home insurance after investing just a few minutes of their time to request quotes for both types of coverage.”

Every year, CAA-Quebec’s automotive and residential advisory services field nearly 160,000 requests for information from members, and its Roadside Assistance teams answer some 700,000 service calls. “Today’s introduction of The No-Stress Policy is yet another commitment by CAA-Quebec to do even more to serve its members,” Mr. Lachance concludes.

CAA-Quebec develops its products and services based on the needs of consumers and its members. Like its Roadside Assistance, with distinctive, value-added features like Safe Ride Service, which helps members who are temporarily incapacitated and cannot get behind the wheel, and Bike Assist, the organization’s auto and home insurance products put the accent on assistance with a capital “A”.

About CAA-Quebec

CAA-Quebec, a not-for-profit organization founded in 1904, provides automotive, travel, residential and insurance services and privileges to its approximately 1.3 million members. Its new insurance products are distributed by Assurances auto et habitation CAA-Québec inc. The organization is the leader in roadside assistance in Quebec, and also provides automotive and residential advisory services to members. Through its 14 Travel Centres across the province, it offers custom-tailored services to companies and individuals, regardless of destination. Lastly, CAA-Quebec Approved Auto Repair Services outlets and Approved Residential Suppliers reflect the organization’s values of integrity, credibility and relevance, every day.

About iA Financial Group

Founded in 1892, iA Financial Group offers life and health insurance products, mutual and segregated funds, savings and retirement plans, RRSPs, securities, auto and home insurance, mortgages and car loans and other financial products and services for both individuals and groups. It is one of the four largest life and health insurance companies in Canada and one of the largest publicly-traded companies in the country. iA Financial Group stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.