Introducing uBiz, Flexible Insurance for Canadian Businesses that Work from Home

Cambridge, ON (Oct. 30, 2015) – Gore Mutual Insurance Company has partnered with eight insurance brokers to launch uBiz, the first fully ecommerce commercial insurance platform in Canada.

uBiz “Business insurance just how u want it” leverages agile technology to enable small business customers to design their own insurance coverage and buy it instantly and securely online.

“The workforce is changing as more Canadians are making ‘home’ their office. We identified that existing insurance products failed to provide the security that a home-based business needs at a price that makes sense. We’re launching uBiz with a new unbundled product that lets the customer choose what they want,” says Anna McCrindell, Vice President Underwriting at Gore Mutual. uBiz leverages a host of technology advancements to get small business customers directly to the coverage they need with just a handful of simple questions. “Buying online couldn’t be quicker than this,” says Sean Christie, CIO at Gore Mutual. “uBiz customers can quote, choose a payment option then receive secure e-documents in real time.”

“We know that customers just want to get on with running their business and not be distracted with complicated, expensive products and time consuming processes,” says Dario Battista, President and CEO of isure, a participating uBiz broker. “That’s why we worked with Gore Mutual to develop the simplest online buying experience in Canada, which will integrate seamlessly into our wider online business strategy.

uBiz is available nationally (except Quebec) through eight progressive brokers: Easy Insure, Insurance Hero, isure, Mitchell & Whale, My Insurance Broker, Shaw Sabey, Surex Direct and Think!nsure. Small business customers can find uBiz products at their websites or at

“uBiz plugs directly into the broker’s website, replicating their design palette to provide the customer with a seamless experience,” says Paul Jackson Vice President Distribution at Gore Mutual. “From the first interaction with our website, through to receiving redesigned e-documents, uBiz offers online customers exactly what they want.” Creating a fully digital solution through the broker channel was the primary objective in the development of uBiz.

“Gore Mutual is proud to be a strong supporter of insurance brokers,” says Jackson “and the significant investments we’re making in digital, like uBiz, will all be aligned to empowering brokers to thrive in the digital world.”

Gore Mutual is developing new products and capability for uBiz, enabling more small businesses to customize their coverage and buy online. Furthermore, they plan to continue making significant investments in digital capability for all its brokers in 2016 and beyond.

“This is an exciting time at Gore Mutual,” says Jackson. “We’re an ambitious, growing company investing more than ever in advanced analytics, smart underwriting and digital expertise. uBiz is the first step in our digital journey in partnership with our brokers.”

For more information about uBiz, visit

About Gore Mutual Insurance Company

Gore Mutual has been offering Canadians a stable, long-term solution for their insurance needs since 1839. The company provides both personal and commercial insurance through their offices in Cambridge, Ontario and Vancouver, British Columbia. For more information please visit

SOURCE: Gore Mutual Insurance Company

Tags: , , ,