Lower costs and bills, more information could drive non-owners to purchase
Toronto, ON (Aug. 20, 2015) – Are U.S. consumers finally ready to embrace smart homes? Based on recent research, nearly three in 10 internet users now own smart-home devices – and they’re pleased with the results. Lower costs and bills along with more education could push nonowners to take the leap.
According to a June 2015 study from Coldwell Banker Real Estate and CNET, conducted by The Harris Poll, 28% of U.S. internet users were smart-home technology owners. Millennials were the biggest users, at 47%, while ownership was also higher among those with a household income over $100,000 (37%) and parents with children under 18 at home (42%).
Owners appeared happy with their items. Over nine in 10 said they would recommend smart-home technology, and a close 87% said such products made their lives easier. Further responses suggested that smart-home technology could play a role when it came to selling or buying a new house, too.
When nonowners were asked about the factors that would make them consider purchasing smart-home technology, lower costs and bills and more information about such products emerged as themes. For example, 44% of respondents said they would buy smart-home technology if it was less expensive, and about one-fifth would do so if they had more info about how the products worked.
April 2015 polling by Icontrol Networks found that connected home cameras and thermostats were the connected/smart-home devices that internet users in North America were most likely to purchase in the next 12 months, each cited by 37%. About one-third were interested in connected lighting, connected door locks or smart-home hubs, while 31% found smart-home services appealing and 25% connected appliances.
When Icontrol asked internet users about the smart-home features they would most like to implement in their homes, 24% cited the option to set a “vacation” or “away” mode for when they were gone, while 17% wanted preprogram options, 16% motion detection lighting and electricity and 16% voice-controlled settings.
Data released by the Consumer Electronics Association (CEA) in July 2015 put connected home technologies revenues in the U.S. at $967.00 billion in 2015, up 32% from $732.58 billion in 2014.
All figures are in U.S. Dollars.
About eMarketer
By gathering the latest research and news from over 1,000 sources, eMarketer has established itself as the world’s leading provider of internet and e-business statistics. eMarketer’s Web site is at www.emarketer.com.
eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.
SOURCE: eMarketer
Tags: eMarketer, smart home
