CSIO Releases Educational Video Series and White Paper on Search Engine Optimization

Toronto, ON (June 5, 2015) – The Centre for Study of Insurance Operations (CSIO) is pleased to formally announce the full release of its suite of educational resources for brokers on search engine optimization (SEO). Featuring a four-part video series and an in-depth white paper, this valuable addition to CSIO’s Advisory Services will support brokers in improving their online presence, attracting new business and improving their competitive position.

  • Part 1, What is SEO?, provides an overview of the topic.
  • Part 2, Content Creation for SEO, offers advice for blogs, videos and other media.
  • Part 3, Tips & Tricks for SEO, delves into aspects of web design and keywords.
  • Part 4, Google Analytics for SEO, concludes with how to effectively track and measure the results of an SEO strategy.

These short Crash Course videos break down key aspects of SEO into easily understood tips that brokerages can apply with minimal effort.

“As consumers continue to embrace digital technology, perform more insurance research on their mobile devices and transact more business online, they come to expect more from their insurance provider,” says Sarina Visram, Manager, Member Relations & Communications at CSIO. “As CSIO’s mission is to improve the consumer’s ease of doing business within the broker channel, SEO was a logical next area to address under Advisory Services.”

Expanding on the Crash Course videos, including broker case studies, is the in-depth white paper Search Engine Optimization (SEO) Tips for Brokers. A recording of CSIO’s April TSX webinar Increasing Your Online Presence is also available, with advice and testimonials from a panel of broker experts.

To access these materials, visit csio.com/search-engine-optimization.

About Centre for Study of Insurance Operations (CSIO)

CSIO is Canada’s industry association of property and casualty insurers, brokers and software providers. CSIO is committed to improving the efficiency and competitive position of the broker distribution channel by overseeing the development, implementation and maintenance of technology standards and solutions such as eDocs, Telematics and eSignatures. In addition, CSIO continues to maintain and operate the industry-owned EDI mail network service, CSIOnet. CSIO maintains offices in Toronto and Montreal. For more information, visit csio.com.

SOURCE: Centre for Study of Insurance Operations (CSIO)