Empire Life launches CITS e-Application Notification Feeds

Kingston, ON (May 29, 2015) – The Empire Life Insurance Company (Empire Life) has launched e-Application data feeds for life insurance applications placed through the Fast & Full™ Life Application Process. This will make settling Fast & Full business even faster for Managing General Agents (MGAs) using data management system providers enabled to receive these feeds.

Empire Life received Canadian Life Insurance EDI Standards (CLIEDIS) approval for their CITS e-Application data feed process. The Fast & Full e-Application data feed provides notifications of life insurance applications submitted using the Empire Life Fast & Full™ Life Application Process, an online life insurance application process that offers an electronic health questionnaire. These notifications will include a PDF image of the application as part of the feed — the only life insurance company in Canada whose notification provides this added feature.

“We recognize the importance of finding efficient ways of sharing up-to-date comprehensive information with our MGAs,” says Mike Stocks, Vice President, Insurance Marketing. “Empire Life aims to be a company known for simplicity and being easy to do business with and our Fast & Full e-Application data feed is the latest way we want to demonstrate this commitment to our MGAs. The e-Application data feed will save time and costs for our MGAs and help to make settling business placed through our Fast & Full Life Application process even faster.”

Empire Life worked closely with CLIEDIS throughout the process to ensure compliance with the CITS standards. Pilot testing is underway with several MGAs that use the data management system providers currently able to receive the e-Application data feeds. Additional data management systems will be enabled in the weeks to come.

For more information, contact Mike Stocks, Vice President, Insurance Marketing, Empire Life.

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company’s vision is to be known for simplicity, being easy to do business with, and having a personal touch.

SOURCE: Empire Life

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