Industrial Alliance launches WebRx

Toronto, ON (Dec. 10, 2014) – Industrial Alliance Insurance and Financial Services Inc. is pleased to introduce a powerful and straightforward drug cost management tool to its group insurance clients: WebRx.

This new tool, available on our secure website and our mobile application, informs plan members if they are covered for a prescribed medication and estimates their reimbursement amount based on their benefit plan. WebRx will help eliminate waste from the drug purchasing process by giving plan members tips to make informed choices such as opting for a generic version, if available, instead of a brand name drug.

“WebRx is the drug tool that every plan member needs.” said Jacques Parent, Senior Vice-President, Group Insurance at Industrial Alliance. “Not only is it available on CyberClient, our secure website, but it is also accessible though our IA Mobile application. Plan members will be able to try it in their doctor’s office and ask the right questions at the right time. We are always looking for innovations that will best serve our clients. WebRx is one of our finest breakthroughs to date.”

To find out more about WebRx, visit

To find out more about IA Mobile, visit

About Industrial Alliance Group Insurance

Industrial Alliance Group Insurance offers a wide range of traditional and specialized products such as health and dental care, vision care, disability insurance and life insurance, all designed for the specific needs of each client. With six sales offices across the country and two administrative centres, Industrial Alliance Group Insurance provides clients with outstanding personalized service.

About Industrial Alliance

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. operates throughout Canada as well as in the United States. The Company offers life and health insurance products, mutual and segregated funds, savings and retirement plans, securities, auto and home insurance, mortgage and car loans and other financial products and services for both individuals and groups. Ranked among the top four life and health insurance companies in Canada, Industrial Alliance is one of Canada’s largest public companies and trades on the Toronto Stock Exchange under the ticker symbol IAG.

SOURCE: Industrial Alliance Insurance and Financial Services Inc.