Seeking Sustainable Mobility

MARCON Mobility Newsletter

Montreal, QC (Dec. 9, 2013) – Traveling is always an eye-opener. After several weeks on the road, we’re back with an even stronger conviction that MARCON’s new mobility model is the optimal way to a cleaner, more efficient and universally accessible transportation in the future. But we have also come to the conclusion that it not only can, but it must evolve to a financially self-sufficient and sustainable public transportation system.

Governments cannot tax their citizens any more than they already are. Quite the opposite, governments must deliver better value to their citizens.

Public transit undoubtedly delivers great value to those of us living in urban areas (the great majority of the Canadian population). But the model on which it is built is simply not sustainable. Most transit systems increase their losses with additional passengers. As all government levels declare being short of revenues, it should be obvious that the business model must change if public transportation is to live up to its full potential.

The extensive road infrastructure we have laid across the country cannot be indefinitely expanded and is becoming increasingly onerous to maintain. The help of the private sector through mechanisms such as public-private partnerships is only taking us part of the way to a solution as the state invariably inherits the assets from PPP ventures, and with them, a great deal of financial responsibilities for maintaining them.

Every morning, a great many of us get into our expensive vehicles (the average total cost of ownership of a car is approximately $12,000 for a run-of-the-mill vehicle, 18,000 km/year but can easily exceed $1/km for many of us) to line up for an hour in traffic and park that vehicle in an expensive lot while we work. We repeat the frustrating exercise in the evening. Why? Because alternative modes of transportation (including public transit) are not yet convenient enough for many of us, and not accessible enough for others.

While commuter parking lots represent an improvement in terms of making public transit more accessible, getting there means that we must use a car before we can save time on a crowded highway. This results in spending more on transportation (the price of the bus pass added to the expense of owning and operating a vehicle) and making even less use of an expensive asset. Reasonably, we cannot continue spending the amounts required to sustain a car we barely use 5% of the time because public transit is not convenient. It makes no sense, not from a personal perspective and not from a societal perspective.

Indeed, neither the private nor the public model is financially sustainable in the long term. And remember, in both cases, we, taxpayers, pay the entire bill. Whether you use them or not, you pay into the current transit system and the current road infrastructure through your taxes. Clearly, we need a much more rational and sustainable model.

Shared mobility is our best hope for such a model.

Read the newsletter (PDF).


MARCON Management Consultants Inc. is a specialized market research, strategy and management consulting firm based in Montreal. For more information, visit

Source: MARCON