Nearly half of internet users look for company info on social channels
Toronto, ON (Nov. 13, 2014) – The top information resource used by internet users in Canada to find company information is unsurprising: search, according to a May survey by Ipsos Reid. But social media was not far behind, with 46% of internet users saying they looked at social networks, professional networks and blogs when checking out company info on the web.
But what are social media searchers finding when they look up company info on these sites? While nearly half of internet users checked social media for information, a lower 36% of internet users said they bothered to actually share information about companies on social media sites.
Much more common was traditional word-of-mouth. Nearly eight in 10 internet users in Canada said they told people they knew about companies�more than twice as many as posted to social sites about it.
Commenting on company sites or other blogging-related activity was even less common.
In spite of an estimated 18.5 million social network users in Canada, or 68% of the internet population there, it seems there is still a major traditional aspect to passing along brand information.
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SOURCE: eMarketer
