Changing Your Company Mission

TEI/IET Mobility Newsletter

Montreal, QC (Sept. 23, 2014) – At the Automated Vehicles Symposium held in San Francisco, Ralf Herrtwich of Daimler referred to the names of well-known carriage (as in “horse and carriage”) manufacturers that went out of business as the automobile industry grew around them. Daimler seems to have accepted the challenge to evolve as the world around it changes:

  • Sharing economy: has vertically integrated forward into the car sharing space with Car2Go.
  • Driverless: The Mercedes S-class is one of the most advanced autonomous drive systems available on the market.
  • Taxis: acquired mytaxi, an intelligent app connecting taxi users and taxi drivers.
  • Mobility options: acquired RideScout, an app which compares ground transportation options on demand.

Daimler is actively transforming from an auto manufacturer to a mobility services company.

Also in the news: California issues first AV test vehicle permits, a public hearing on autonomous vehicle insurance issues, ride-sharing, incentives for electric cars and Uber – now into on-call delivery and ride pooling.

Read the newsletter (PDF).


MARCON Management Consultants Inc. is a specialized market research, strategy and management consulting firm based in Montreal. For more information, visit

About the Transportation Evolution Institute

The Transport Evolution Institute’s goal is to anticipate changes related to the evolution of mobility, to develop optimal strategies for our collective benefit and to act as an instrument for their implementation. For more information, visit

Source: MARCON