Economical Insurance optimizes website for mobile platforms

Waterloo, ON (Sept. 15, 2014) – More and more Canadians are using smartphones to manage their lives at home, at work and on the go. The quality of their mobile experience depends on how easily and efficiently they can access the information they are looking for. Today, Economical Insurance, one of Canada’s leading property and casualty insurance providers, successfully launched a mobile version of its website that enhances the mobile experience for Canadian consumers and businesses looking for information from Economical.

“A growing number of our broker partners, policyholders and potential clients are accessing our site or searching for insurance terms using mobile platforms,” said Tom Reikman, Economical’s chief operating officer. “Today’s launch is a significant step towards setting the stage for future mobile developments for Economical which is of increasing importance given that 75% of mobile phone users in Canada use smartphones.”

The new mobile site is easy to navigate, allowing users to quickly accomplish many tasks, including:

  • finding local broker partners,
  • accessing the claims centre,
  • paying for their policy using a credit card,
  • subscribing to Economical news email alerts,
  • sharing page content through email and social media, and
  • contacting Economical Insurance directly.

This bilingual mobile site, available on any browser-enabled smartphone at, is a scaled-down version of how Economical’s corporate website is displayed on a laptop or desktop computer. This mobile adaptation maintains the brand and familiarity of user experience of the corporate site.

This mobile site also provides brokers easier and more efficient access to company information on their smartphones to help service their customers and Economical policyholders.

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with $1.9 billion in annual premium volume and $5.1 billion in assets as at June 30, 2014. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to pursue demutualization. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

SOURCE: Economical Insurance