New interactive technology aimed at young drivers shows the dangers of texting and driving

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Toronto, ON (Sept. 12, 2014) – Manitoba Public Insurance is taking its anti-distracted driving ‘Your Last Words’ campaign to the next level with a texting and driving simulator.

The simulator will be available both on-line and as a portable, event version. The simulator is interactive, sending scripted texts to participants who respond via their smartphone, while encountering vehicles, intersections and obstacles. When participants are finished they will see their driving errors and have the option of pledging to not text while driving, and sharing their experience via social media.

The on-line simulator – available via – is designed to be like a typical driving experience with the user controlling an onscreen vehicle with their keyboard. The event version – which will be taken to various community events in the province – will allow people to get behind the steering wheel, complete with multiple screens and gas/brake pedals.

“The simulator will allow users to experience the dangers of texting and driving firsthand in a safe environment,” said MaryAnn Kempe, Vice-President, Business Development, Communications & Chief Product Officer, Manitoba Public Insurance.

“The objective is to provide an experience that will hopefully encourage drivers to stop this risky behaviour in real life driving. This multi-media campaign, the texting and driving simulator will help ensure our primary target demographic of teens and young adults get the message that it is not possible to drive safely while texting.”

The online simulator will also be added to Manitoba Public Insurance’s Driver Education curriculum. Nearly 12,000 students take the program yearly in Manitoba.

Illegal driving behaviour

Almost 5,000 Manitobans are convicted each year for using a hand-held electronic device while driving. A conviction results in a fine of $200 and two demerits on the Driver Safety Rating.

“Deaths and injuries from distracted driving are totally preventable,” said Andrew Swan, minister responsible for Manitoba Public Insurance. “Driving a motor vehicle requires the complete concentration of a driver, as life-saving decisions are often made in an instant. Text messaging or using a hand-held cell phone while driving are both illegal and dangerous.”

In Manitoba, on average one in four road fatalities are linked to distracted driving.

About Manitoba Public Insurance

Manitoba Public Insurance is a non-profit Crown Corporation that has provided basic automobile coverage since 1971. Our services are available throughout Manitoba in claim centres and Customer Service centres. Our staff of about 1,750 is dedicated to keeping Manitoba’s roads safe and vehicle insurance rates low.

SOURCE: Manitoba Public Insurance