Economical Insurance funds prostate cancer Wake Up Call breakfast to raise awareness

Toronto, ON (Sept. 8, 2014) – During their lifetime, one in eight Canadian men will be diagnosed with prostate cancer including an estimated 23,600 this year alone, according to Prostate Cancer Canada. In 2014, some 4,000 are estimated to die from the most commonly diagnosed cancer among Canadian men.

“We want to help men over 40 understand that their best chance of surviving prostate cancer is early detection,” said Karen Kaminska, regional vice president of sales and distribution in Atlantic Canada for Economical Insurance, one of Canada’s leading home, auto and business insurance providers. “We’re proud to fund the annual Wake Up Call Breakfast events in Moncton, Saint John, Halifax and Cape Breton.”

“We are so grateful to Economical Insurance for stepping up to the plate again this year to help us stage these important events to get men talking about prostate cancer and the importance of early detection,” says Peter Mallette, executive director of Prostate Canada Cancer, Atlantic Region. “This disease hits fathers, brothers, sons and friends. The good news is that the death rate has declined significantly since 2001 by almost four per cent per year likely due to detecting prostate cancer earlier and better treatment options.”

Since 2001, Wake Up Call Breakfast events across Canada have attracted more than 26,000 business professionals and raised more than $3 million to fund Prostate Cancer Canada’s research, education and survivorship initiatives.

About Prostate Cancer Canada

Prostate cancer is the most common cancer to affect Canadian men, impacting one in eight men over the course of their lifetime. Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information visit

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with approximately $1.9 billion in annualized premium volume and $5.1 billion in assets as at June 30, 2014. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to pursue demutualization. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial. Visit for more information.