Third-party enrollment providers continue to expand offerings to meet new demands: Eastbridge study

Avon, Conn. (July 3, 2014) – Today’s brokers, employers and employees want enrollment systems that not only simplify and streamline benefits enrollment and administration but that are flexible enough to accommodate most enrollment requirements and multiple products from multiple carriers while still ensuring compliance. That often means providing more and varied enrollment options and better and more education on the benefits and services available. Carriers that cannot meet these demands in-house are looking to third-party enrollment providers, especially since most of the providers today are able to offer much more than enrollment technology.

Eastbridge’s latest study, Enrollment Platform Providers: A Marketplace Scan, is to look at technology platforms of leading providers so that carriers interested in interfacing with a third party and/or offering this service to their brokers can evaluate the available capabilities.

Below are a few key findings from the report:

  • Most providers offer enrollment support for a wide variety of insurance, ancillary and non-traditional products.
  • Employers and brokers still want human interaction and support along with web enrollment technology.
  • Avatars and artificial intelligence are gaining ground as tools for helping employees make benefits decisions.

In addition to the individual profiles of each participating enrollment technology provider, the report also presents comparative data on key capabilities and processes for those profiled.

The cost of the report is $2,000. More information, including a table of contents for the report, is available on Eastbridge’s website. To purchase the report, contact info@eastbridge.com.

About Eastbridge Consulting Group

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

SOURCE: Eastbridge Consulting Group, Inc.