Swimming 25 metres can save a life

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RBC Insurance partners with Swimming Canada to ensure more than 700,000 Canadian children can swim 25 metres to safety. Canadian swimming icon, Mark Tewksbury and RBC Olympian Martha McCabe to kick off this national program

Toronto, ON (May 9, 2014) – As part of RBC’s ongoing commitment to children’s well-being across Canada, RBC Insurance will announce a new multi-year partnership with Swimming Canada on Tuesday, May 13. Canadian swimming icon and Oympic gold medallist Mark Tewksbury will help kick off this program along with RBC Olympian Martha McCabe, Swimming Canada and RBC Insurance executives.

This partnership will include support for the development of Canada’s Swim Team, an initiative to teach every Canadian child how to swim 25 metres before the age of 12. According to Canada’s Swim Team partners, a large majority of drownings are preventable when a child can swim 25 metres. Canadian national swim team member and RBC Olympian Martha McCabe will be on hand to conduct a swimming clinic for the newest members of Canada’s Swim Team.

As part of the RBC Learn to Play Project, the RBC Foundation will also be announcing a $10,000 donation to the Junior Blues Adapted Aquatic Program for children with physical, mental and developmental disabilities. This program will help towards ensuring all Canadian kids have an equal opportunity to learn to swim.


Tuesday, May 13, 2014
11:00 a.m. – 11:45 a.m.


University of Toronto pool,
University of Toronto Athletic Centre
55 Harbord St, Toronto, Ontario


  • Mark Tewksbury, Olympic Gold Medallist
  • Martha McCabe, Canadian national team member & RBC Olympian
  • Ahmed El-Awadi, Chief Executive Officer for Swimming Canada
  • Rino D’Onofrio, Head, Canadian Insurance Business, RBC Insurance

About RBC Insurance

RBC Insurance®, through its operating entities, provides a wide range of travel, life, health, home, auto, wealth and reinsurance products and solutions, as well as creditor and business insurance services, to individual and group clients. RBC Insurance has more than four million clients globally. RBC Insurance employs more than 3,200 employees around the globe, and is the brand name for the insurance operating entities of Royal Bank of Canada. For more information, please visit www.rbcinsurance.com/.