New Broker Education Courses Offer Latest Tips for Attracting Prospects and Retaining Investment

Toronto, ON (Mar. 31, 2014) – Today’s world moves at lightning speed. With new social media and digital platforms being introduced every day, consumer expectations have increased with regards to the service provided to them by their insurance brokers.

Brokers can now learn new tips on how to engage with their customers on a number of platforms with the latest offerings of broker educational courses presented by the Insurance Brokers Association of Ontario (IBAO) in April taking place in a variety of locations all across Ontario.

Attracting Quality Prospects through Online Presence

For brokers who feel disconnected or unsure about the components of digital marketing will learn how they can all work together to generate leads. Brokers will get a hands-on experience with the tools used by leading insurance brokers to gain new prospects and increase customer retention. Together, they will learn how to create a content strategy for their social media communication, discover how to increase traffic on their website with google adwords, and how to earn 200 new contacts using LinkedIn. They will also be provided with leverage tools to help generate content and manage their social presence.

Keep your Eye on the ROI: All Customers Are Not Created Equal

Brokers looking to learn how to identify their ideal client will be given tools to leverage IBAO’s Consumer Contact Strategy to help strategize the service model that fits their brokerage. IBAO will help brokers develop a relevant action plan to increase Brokerage Return on Investments (ROI) while building a relevant service model that fosters a better understanding of their ROI while learning to communicate with their customers in the most effective way.

“With recent changes in the industry, brokers can rely on the IBAO to provide them with the skills, tips and tricks to help them run their brokerage,” said Lola Thake, Director of Education for IBAO. “By attending these workshops, brokers will be armed with the essential techniques and confidence to combat the impending changes to the Ontario insurance market.”

About IBAO

The Insurance Brokers Association of Ontario is a ‘not for profit’ association that represents and serves the interests of over 12,000 independent Property & Casualty Insurance Brokers in the Province of Ontario. Please visit for more information.

SOURCE: Insurance Brokers Association of Ontario