Manulife Financial launches CoverMe Easy Issue Life insurance plan

Waterloo, ON (Sept. 3, 2013) – Manulife Financial has launched the latest in its suite of CoverMe™ life insurance products. The CoverMe Easy Issue Life insurance plan is simple, straightforward life insurance that can be purchased online or over the phone.

The CoverMe Easy Issue Life plan is a 10 year term life insurance plan that offers two benefit amounts: $50,000 and $75,000. The application process is streamlined and quick: there are two health-related questions to answer when applying.

“We designed the CoverMe Easy Issue Life plan specifically for Canadians who are looking for ease and affordability in their life insurance plan,” said Bob Doyle, Manulife Financial’s Director of Strategic Marketing. “Not only can it be purchased online or over the phone in just a few minutes but we also guarantee that premiums don’t increase for 10 years, making payment planning straightforward.”

CoverMe Easy Issue Life insurance is intended for adults who recognize the importance of life insurance and who are interested in purchasing quickly and easily – without lengthy medical questionnaires to complete or medical exams when they apply.

“Many Canadians want simple, straightforward life insurance solutions that can be obtained quickly, easily and at their convenience,” said Brian Gooding, Senior-Vice President and General Manager, Affinity Markets. “We believe our CoverMe Easy Issue Life plan does just that.”

CoverMe is the Affinity Markets self-service brand, offering a suite of individual health, travel and life insurance plans. Consumers can call 1-877-COVERME® (1-877-268-3763) or visit CoverMe.Com to request information packages and ask questions; they can apply for insurance coverage over the phone or completely online.

About Affinity Markets

Affinity Markets is a division of Manulife Financial that offers a broad range of life, disability, creditor, health and travel insurance to the consumer and through professional and alumni associations, retiree organizations, financial institutions, retailers, travel groups, agents and other specialty distribution channels. With over 200 partner sponsors, insuring over one million Canadians, Manulife Financial’s Affinity Markets is the leader in the affinity marketplace for health, life and travel insurance.

About Manulife Financial

Manulife Financial is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Clients look to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Funds under management by Manulife Financial and its subsidiaries were C$567 billion (US$539 billion) as at June 30, 2013. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife Financial can be found on the Internet at

SOURCE: Manulife Financial Corporation