Achieving Greater Marketing Performance with Improved Marketing Operations

(Aug. 9, 2013) – Are you doing all you can be to improve your marketing programs � or are you just touching what’s at the front of the house?

See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.

Join Delta Air Lines, United Healthcare, Covalent Marketing, QuarkSoftware, Inc. and IBM for a sixty minute webinar as they share advice and insight on how to move beyond typical relationships between marketing and operations to transform marketing.

You’ll hear best practices about:

  • Aligning disparate processes into one and removing departmental silos;
  • Addressing all aspects of business processes, from content development through legal compliance;
  • Better managing the marketing process for improved budget allocation and time management; and
  • Implementing change management, program adoption, and education.

Event Details

Thursday, Aug. 15, 2013
Time: 10:00 a.m. PT/1:00 p.m. ET
Duration: 60 minutes

David Panek, IBM EMM Group

Bart Bates, Delta Air Lines
Craig Howarth, Optum/United Healthcare
Stanton Willins, Covalent Marketing
Nick Howard, Quark Software, Inc.

Register Now.

About IBM

IBM (NYSE: IBM) is one of the largest technology, services and consulting organizations. We help clients of all sizes and in all industries transform their operations through the use of technology, infusing intelligence into the systems that run our businesses, our society and the world. Visit

Source: IBM