The Guarantee Company of North America launches rebrand of Guarantee Gold

Toronto, ON (Jul. 18, 2013) – The Guarantee Company of North America’s exclusive insurance coverage for high net worth customers, Guarantee GOLD®, invites you to get to know its new look and feel at

Guarantee GOLD

The refreshed brand identity centres around a new logo in the shape of a shield, illustrating their strength and ability to protect customers no matter what life throws at them. It supports the idea that through the advice of their brokers, customers are “in the know” about Guarantee GOLD®‘s core attributes as a trusted and respected insurer of high net worth clientele. The updated brand reinforces the Guarantee GOLD® characteristics of financial strength as a Canadian company technical confidence, flexible protection, and approachability while remaining aligned with The Guarantee’s history as a strong domestic insurance company that focuses on being experts in the businesses they know best.

The rebranding of Guarantee GOLD® includes updated policy material, a suite of marketing collateral and a new website. The new site has a clean design, is user friendly and includes valuable features such as the Find a Broker tool and downloadable product pages.

With a new look and new vision, Guarantee GOLD® is poised to grow in the VIP market. Marilyn Horrick, National VP of Guarantee GOLD® had this to say of the launch: “We’ve invested great care and effort into this brand which, for decades, has been a proven choice for high net worth customers and their brokers. Our business is to not only provide a high standard of insurance coverage and claims service, but to understand our customers and their unique needs as well. This rebrand represents the quality, strength and flexibility we’ve always offered supported by a new brand image we are proud to share with our customers and brokers.”

Guarantee GOLD® offers complete coverages for all aspects of a high net worth customer’s lifestyle such as Homeowner (primary, secondary and seasonal), Automobile, Condos, Personal Umbrella Liability, Personal Valuables and PleasureCraft policies. It includes more unique offerings such as Equipment Breakdown and Personal Legal Insurance to compliment policies, making Guarantee GOLD®‘s residential policy among the most comprehensive in Canada.

About The Guarantee

The Guarantee Company of North America is a leader in specialty insurance within the North America marketplace. We offer in-depth knowledge and expertise in niche segments, including the construction industry, corporate programs and customized personal insurance. For more information visit