Baseline Telematics prepares world’s first motorcycle UBI pilot program

Pilot program partnership with SGI will enable the creation of the world’s first ubi program for motorcycles

Montreal, QC (Jul. 11, 2013) – Baseline Telematics is creating the first pilot program in the world to offer a Pay-As-You-Drive and Pay-How-You-Drive insurance coverage to motorcyclists in Western Canada. SGI would be the first in the world to use telematics for motorcycles.

Often called Usage-Based Insurance or UBI, Baseline Telematics has already a unique solution it offers Canadian insurers so they can use telematics devices in vehicles to record driving information, such as speed, braking, mileage and driving location in order to determine the risk of a claim associated with a vehicle. Baseline Telematics has already assisted several “early adopter” insurers take advantage of the benefits of the quickly evolving telematics based insurance trend. The Baseline Telematics’ technology provides a turn-key insurance telematics solution and the fastest implementation available in the market.

The Baseline solution possesses its own integrated Policy Administration System that runs in a hosted Cloud-based environment. The solution is extremely affordable, and sold as a monthly per-policy-in-effect service. It is already in use and is proven to provide significant improvements in combined loss ratio, lower customer acquisition cost, increase customer retention and decrease ongoing customer service costs.

However, using this unique solution for motorcycles will be a first in the world. Baseline Telematics is partnering with SGI to implement a pilot program for several hundred Saskatchewan motorcycle riders to volunteer to have a telematics device installed on their bikes. The primary purpose is information gathering only and the pilot could begin this riding season, pending on the availability of the volunteers, devices and installation.

“We are proud to have been chosen to work in close collaboration with SGI on this project” said Paul-Andr� Savoie, President of Baseline Telematics. “Our UBI programs have already proven to attract better drivers and improve the driving abilities of all drivers. This project pushes our abilities into new markets in great need of lower insurance rates and improved combined loss ratios. Over 60% of motorcycle accidents are single vehicle, occur in daylight, on dry roads, while cornering. This trial will provide unprecedented information which will allow SGI to develop very innovative, cost effective and fairer insurance products.”

“We heard loud and clear from the motorcycle community that most motorcyclists are safe, responsible riders,” said Andrew Cartmell, President and CEO of SGI. “Usage-based insurance provides the opportunity to recognize and reward these riders. It will also help promote safe driving habits among new riders, ultimately benefitting all road users in the province.”

Find all the information regarding this pilot project, including how to sign up, please refer to

About Baseline Telematics

Baseline Telematics has been designing risk management solutions for property and casualty insurance companies across Canada for nearly 20 years. Its first solutions led to the installation of nearly 300,000 tracking devices to recover stolen cars in Canada, totalling over 200M$ in saved theft claims in just 10 years, in collaboration with over 30 insurance companies. Baseline was the first to launch a usage based insurance solution in Canada with Industrial Alliance Its solution is the first in the world to allow insurers to rate and invoice auto insurance on a variable monthly basis. Since 2009, Baseline has been the leading Canadian provider of telematics based insurance platforms, and offers one of the most comprehensive solutions on the market today. For more information, visit

About SGI

Saskatchewan Government Insurance is the province’s self-sustaining auto insurance fund. SGI operates 21 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of over 400 motor licence issuers across the province. Visit for more information.

SOURCE: Baseline Telematics