Western Financial Group employees to build teddy bears for charity

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High River, AB (Jun. 21, 2013) – Western Financial Group’s more than 1,600 employees will brighten the lives of children across Canada by each building a teddy bear at their employee conventions this month. The bears will be distributed to more than 20 charities chosen by employees.

“Building teddy bears at our employee convention allows us to have fun, and give back to the community while coming together as a team,” said Jeff Burke, president and CEO of Western Financial Group’s network of insurance brokerages. “We hope these teddy bears will make a difference in the lives of children who are overcoming a trauma, experiencing a life change, or who just need to be cheered up.”

Western Financial Group’s employee conventions are taking place at locations across Western Canada during the month of June. The groups of employees will complete a Build-A-Bear workshop, where each employee will create a unique teddy bear complete with a birth certificate to be given to a child.

Receiving charities include Burnaby Children’s Fund in B.C., Big Brothers Big Sisters in Alberta, Estevan Family Resource Centre in Saskatchewan, Ronald McDonald House in Manitoba, and Native Child & Family Services of Toronto in Ontario.

About Western Financial Group

Western Financial Group is a western Canada based, diversified, financial services company serving more than 600,000 customers. Founded in 1996 and headquartered in High River, Alberta, Western provides insurance services through more than 120 office locations and the Internet – www.westernfinancialgroup.ca. With a skilled team of approximately 1,600 employees, and backed by the strong resources of its owners, Western is committed to building the strongest financial services company in Western Canada.

Western Financial Group is a subsidiary of Desjardins Group, the leading co-operative financial group in Canada.