Kanetix chooses The Brand Factory for rebranding

Toronto, ON (May 22, 2013) – Toronto-based advertising and digital agency The Brand Factory was named AOR for online financial services comparison site Kanetix who recently kicked off their new look campaign and website.

The Brand Factory was selected after a competitive agency review. Since getting the nod, the agency has been hard at work developing a comprehensive new digital and print campaign along with masterminding a brand overhaul that positions Kanetix as the advocate for choice when it comes to financial services.

“In the digital world, Kanetix is the top-ranked online comparison site for insurance quotes, mortgage rates and credit cards,” says Joseph Sulpizi, President of The Brand Factory. “We were excited by the opportunity to help rebrand this digital powerhouse to build on their strengths and boost their consumer awareness in print as well as online.”

According to Janine White, VP, Marketplaces, Kanetix.ca, the rebrand was influenced by consumer research that suggested that Kanetix’s customers were looking for trust, choice and accurate information from the brand’s service.

The campaign utilizes action-oriented black and white images contrasted with a vibrant colour palette of bold red, yellow and blue. The key messages focus on empowering Canadian consumers with trusted information about their financial services choices, along with the ability to get more quotes, more choices, and more savings from a company that’s “smarter, faster, friendlier”. The new look campaign, which includes a significant investment in a new digital and print campaign, will run until the end of November of this year.

About The Brand Factory

Headquartered in Toronto, The Brand Factory is a full-service advertising and digital agency. We combine the strategic approach of a consultancy with a world-class creative agency and back it with end-to-end digital capabilities under one roof. We are expert storytellers who always look to disrupt the norm and find new ground for our clients’ brands. More information can be found at www.thebrandfactory.com.

About Kanetix

Kanetix is the consumer advocate for choice when it comes to financial services. As Canada’s premier online comparison site for insurance, mortgages and credit cards, Kanetix empowers its customers to compare and secure rates from some of nation’s top providers quickly and easily. Consumers select the product of their choice, obtain a quotation and complete an online application or, with the help of Kanetix, connect with the provider to purchase or apply for the product over the phone. More information can be found at www.kanetix.ca.

SOURCE: The Brand Factory