Weather, Facebook, gaming top app use in Canada
May 3, 2013 – Weather apps take the cake when it comes to what smartphone users in Canada need to run their day, according to December 2012 market research from brand strategy firm BrandSpark International.
Nearly three-quarters of smartphone app users in the country reported using weather apps regularly, followed closely by Facebook and gaming apps, tied at 64% of respondents each.
Maps were also not far behind, with six in 10 reporting regular use. This suggests that smartphone owners in Canada are grabbing hold of the most convenient and functional aspects of smartphones as well as key use cases like entertainment and communication.
Still, despite mobile social media clearly catching on in the country, smartphone users in Canada don’t seem eager to use this functionality to check in at businesses using geolocation services. Nearly half of mobile social media users in the country told digital marketing services company Mediative in March that they had never done so. Another 4.9% didn’t even know what the activity was.
While Canadians may be going social on their phones, along with turning to them for useful weather and location info, that doesn’t mean they’re willing to go social and local – especially not on brands’ account.
About eMarketer
By gathering the latest research and news from over 1,000 sources, eMarketer has established itself as the world’s leading provider of internet and e-business statistics. eMarketer’s Web site is at www.emarketer.com.
eMarketer bases all of its forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.
In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.
SOURCE: eMarketer
Tags: BrandSpark, eMarketer, mobile app