Industrial Alliance earns Celent Model Insurer Award with Mobiliz program

Auto insurance program designed to improve young drivers’ behaviour

Feb. 28, 2013 – On February 27 in Boston, Industrial Alliance Auto and Home Insurance was proud to be the recipient of a Celent Model Insurer Award for its Mobiliz program, a community initiative aimed at improving driving behaviours and countering the wave of speeding motorists between the ages of 16 to 24 years old.

The Celent Model Insurer Award recognizes the insurers using top technology initiatives to offer state-of-the-art products to consumers. Past winners of this international prize since 2007 include Allstate Financial, Chubb, Nationwide Insurance and Allianz Life, to name a few. As a matter of fact, Industrial Alliance Auto and Home Insurance is the first Quebec insurer to receive this prestigious award. The winners of such an award are, in Celent’s opinion, key-companies that have inspired other insurers to improve their performance and better understand the needs of the market.

What especially caught the Celent jury’s attention with Mobiliz was the pairing of insurance risk management with telematics, from an altruistic perspective. We must emphasize that Mobiliz is a revolutionary auto insurance program based on the Pay how you drive concept, i.e. the premium is mostly based on the driver’s behaviour rather than his specific age group or claim history. Young drivers demonstrating responsible driving behaviours can therefore benefit from rebates on their car insurance premiums.

Finally, it is important to mention that this technology initiative was developed in partnership with Baseline Telematics Inc., another Quebec corporation. Baseline Telematics was founded 17 years ago and offers leading edge technological solutions to the insurance industry. Its main focus is risk mitigation and product differentiation. Baseline Telematics’ mission is to offer insurers a complete and integrated range of state-of-the-art solutions for risk mitigation, enabling them to act more effectively within their field of activity.

About Mobiliz

Mobiliz is an initiative of Industrial Alliance and it was established in order to address the problem of speeding among young drivers by raising awareness of a more responsible driving behaviour. This innovative insurance program aims to actively contribute to improve driving behaviours (sharp breaking, speeding, sudden acceleration, etc.) and its development is guided by the customer himself thanks to a process of continuous improvement.

About Industrial Alliance

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company with operations in all regions of Canada as well as in the United States. The Company offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services for both individuals and groups. The fourth largest life and health insurance company in Canada, Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs 4,300 people and manages and administers more than $83 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.

For additional information on the Mobiliz program, please visit

SOURCE: Industrial Alliance Insurance and Financial Services Inc.