Economical offers online Insurance on Demand

Get quotes and purchase insurance online in minutes through broker partners in British Columbia, Alberta, Ontario, Quebec, Nova Scotia and New Brunswick

Waterloo, ON (October 10, 2012) – Consumers can now quote and purchase their personal auto or property insurance online from selected Economical brokers at By simply entering their postal code, consumers can select their preferred broker from the list presented and complete their quote and/or purchase in minutes.

“This new sales tool provides brokers with flexibility, increased online visibility and the functionality to generate new business leads. It also provides our customers with a convenient and efficient way to interact with our brokers and meet their insurance needs, all while dealing with a company and brand they recognize,” said Scott Campbell, vice president, sales and distribution.

In addition, customers who complete their purchase online get access to ‘My Account’ – a self-serve insurance management site where they can quickly view their policy, account and claims information and submit endorsement requests to the broker.

The introduction of this robust functionality to our corporate website compliments the existing Insurance on Demand links found on selected broker websites today. It provides yet another avenue for those brokers to acquire a market segment not easily reached by traditional sales channels.

At any time during the process, the consumer can quickly request to speak to a broker, providing the best of both worlds – the ability to take advantage of a broker’s consultative expertise and the convenience of transacting online.

Economical’s Insurance on Demand is a North American award winning solution specifically developed for independent insurance broker partners.

About Economical Insurance

Founded in 1871, Economical Insurance is one of Canada’s largest property and casualty insurers, with $1.7 billion in premiums and $4.6 billion in assets. Based in Waterloo, this Canadian-owned and operated group services the insurance needs of more than one million customers through 17 branches and service offices across the country. In 2010, Economical announced its decision to become the first federally-regulated mutual property and casualty insurance company to demutualize. Economical is currently reviewing strategic options and will submit a comprehensive demutualization proposal for mutual policyholder approval after the federal government’s development of regulations and regulatory approval.

Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Federation Insurance and Economical Financial.