Canadian Moms are Social

Almost six in 10 online mothers in Canada visit social network sites daily

In Canada, moms are diving into the digital life by spending increasing amounts of time online and using the internet as their primary resource for all kinds of information. A September 2012 poll conducted by Mom Central Consulting found that moms’ online activities in the country were heavily centered around social media use.

In fact, their most popular daily online activity far and away was visiting social network sites, with 58% of respondents doing so. And pretty much all of the most common online every day behaviors by mothers were related to social media in some way.

Facebook’s presence at the top of the social network heap holds true in Canada among mothers, with eight in 10 visiting the site weekly. These women are likely such heavy Facebook users because they use it to stay connected with family and friends. The next most visited site was YouTube at 46%, followed by Google+ (32%) and then Pinterest (23%).

Moms in Canada also demonstrated a willingness to interact with brands online via social networking platforms, again with Facebook leading the way. More than six in 10 respondents had “liked” a brand’s Facebook page, while about one-quarter had commented on a brand page and one in five had commented about a brand on their own Facebook page.

C-suite executives in Canada already seem well aware of the power of social media. An April study from the Queen’s University School of Business conducted by Environics Research Group found that 39% of executives had found social media’s major benefit to be increasing brand awareness.

eMarketer estimates that there will be 16.9 million social media users and 16.1 million Facebook users in Canada by the end of 2012.

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