Celent says to Insurers “leverage your data”

July, 2012 — “Data mastery” has been one of the Top 3 insurance priorities for the past several years, yet most insurers still struggle with how best to use their own information to achieve their business goals, research firm Celent says.

Celent’s report, Data Mastery Spectrum Overview 2012, defines the concept as “mastery of data available to an insurer that allows it to use data, both internally and externally, to gain business insight and improve decisioning in all aspects of the business.”

The various components of data mastery include business intelligence (BI) presentation, analytics, data warehouse, extract, transform, load (ETL) component solutions and BI content such as insurance data models, dashboard and report templates.

Celent notes that competitive pressures are forcing insurers to focus on the use of data to achieve tangible business goals.

“Successful insurers today utilize a mature insurance data model that allows them to solve a particular business problem or opportunity and grow with future data mastery endeavors,” the report states.

“Due to competitive forces, insurers must be able to see and act on business insight in a few months and not years. Insurers need to be able to leverage both internal and external data, as well as grow their use and maturity of big data quickly in an agile manner.”

Celent also notes that data analytics is evolving and “those insurers that can best leverage both their internal and external data will be the leaders by 2020.”

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies. www.celent.com

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