Analytics helps insurer drive pricing needs, more efficient fraud management and improve marketing efforts
CARY, NC (May 15, 2012) � When tasked to build a team to get a better handle on enterprisewide data, Mutual of Enumclaw chose software from SAS, the leader in business analytics software and services, for faster, more informed decision making.
“Analytics is crucial. Modern business can’t function without numbers,” said Ioan Seceleanu, Director of Predictive Modeling and Analytics at Mutual of Enumclaw. “We needed a one-stop vendor to address all our needs. Nothing else compared to what SAS could do.”
With SAS Analytics and SAS® Enterprise Miner™, Mutual of Enumclaw is able to better predict loss costs, ensure more efficient fraud claims management, and improve marketing and underwriting selection. Through predictive models, the insurer can determine the most loyal customers and target them with relevant offers.
“Thanks to my team and SAS, we can perform pricing projects significantly faster than with our previous statistical analysis solutions, as well as streamline the data and modeling processes to ensure repeatability,” said Seceleanu. “We have also enhanced our fraud management process by prioritizing the most suspicious claims.”
SAS helps Mutual of Enumclaw efficiently collect more data and empower decision makers. “Our challenge is making the decision making process easier,” said Seceleanu. “Now, we can either establish algorithms for decisions to be made automatically or build and run reports that help expedite decisions with cultivated intelligence.”
“Insurers are increasingly embracing analytics to increase operational efficiency, while minimizing losses and maximizing profits,” said Stuart Rose, Global Insurance Marketing Manager at SAS. “Analytics is no longer exclusively for larger insurers � it is fundamental for all insurers to remain competitive.”
SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions.
About Mutual of Enumclaw
Mutual of Enumclaw offers personal, commercial and farm insurance through a network of independent agents in Washington, Oregon, Idaho and Utah. Our Mission Statement is “Providing financial security by keeping our promises.”
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®.