PwC Webcast: The Direct Distribution Dilemma

Today’s insurance marketplace is looking for more choice, flexibility and value, as many consumers now prefer to do business across multiple channels. To meet these demands, insurers should acknowledge and embrace the shift in priorities toward the direct channel.

In this PwC Insurance Club EyeOpener, the Direct Distribution Dilemma, we discuss the benefits of a multi-channel sales and delivery model that will allow life insurers to compete in a mature market.


Paul MacDonald
Vice President, PwC Consulting & Deals
Davis Yoo
Vice President, PwC Consulting & Deals

Sections of the webcast:

  • Consumers vs company distribution perspectives
  • Growing impact of the direct channel
  • Changing consumer expectations
  • How Insurers are responding
  • Successfully taming distribution
  • Conclusion

To listen to the webcast or sections of it, go here.

About PwC

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Now celebrating more than 100 years of excellence in Canada, and with more than 5,700 partners and staff from coast to coast, PwC provides industry focused assurance, advisory and tax services for public, private and government clients. For more information, visit